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For almost its entire history, Canada has been run by the political, media and business elites of Toronto, Ottawa and Montreal. But in the past few years, these groups have lost their power—and most of them still do not realize it’s gone. The Laurentian Consensus, the term John Ibbitson has coined for the dusty liberal elite, has been replaced by a new, powerful coalition based in the West and supported by immigrant voters in Ontario. How did this happen? Most people are unaware that the keystone economic and political drivers of this country are now Western Canada and immigrants from China, India and other Asian countries. Politicians and businesspeople have underestimated how conservative these newcomers are making our country. Canada, with its ever-evolving economy and fluid demographic base, has become divorced from the traditions of its past and is moving in an entirely new direction. In The Big Shift, Darrell Bricker and John Ibbitson argue that one of the world’s most consensual countries is becoming polarized, exhibiting stark differences between East and West, cities and suburbs, Canadianborn citizens and immigrants. The winners—in both politics and business— will be those who can capitalize on the tremendous changes that the Big Shift will bring.
With personal stories, visionary thinking, and practical advice, Shift offers a new perspective to all the people entering their 40s, 50s, and 60s asking the question: What's next?
This book tells the story of our changing world, and explores what it means for our future. It's organized as a narrative about the 83 most significant changes, or shifts, that are now occurring worldwide. But of course the individual shifts aren't nearly as significant as the fact that they're all occurring at the same time. While each one may be disruptive, 83 of them occurring all at once causes massive and unavoidable disruption. In case you haven't noticed, it's chaos out there. And actually it's more than disruption and chaos, it's the total transformation of the economy, society, and of our lives. My goal is to help you understand the emerging future, and how learn how to help your organization survive and thrive amid the chaos of the emerging future.
"Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends."--book jacket
Future growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.
The creator of the groundbreaking Fearless Living program shows readers how to overcome unrealistic expectations and live a life based on instinct and intention rather than fear, clinging, and regret. Reprint.
According to the author, the Shift Age is humanity's new era -- a time of transformation and change that offers both great risk and opportunity.
By the beginning of this century it was already commonplace to speak of the U.S. as a "hyperpower," to talk of its military, political, and economic clout as unprecedented in world history, and to assume that American dominance would continue at least throughout our lifetimes. It is conventional wisdom that America will have no serious rivals for at least a generation. But the American position is far more fragile and ephemeral than much of the world believes. Clyde Prestowitz shows the powerful yet barely visible trends that are threatening to end the six-hundred-year run of Western domination of the world. The trends include America's increasingly unsustainable trade deficits; the equally unsustainable (and dangerous) buildup of massive dollar reserves in places like Japan and China; the end of America's position as the world's premier center for invention and technological innovation; the sudden entrance of 2.5 billion people in India and China into the world's skilled job market; the role of the World Wide Web in permitting many formerly localized jobs to be done anywhere in the world; and the demographic meltdown of Europe, Japan, Russia, and, in later decades, even China.Three Billion New Capitalists is a clear-eyed and profoundly unsettling look at America's and the world's economic future, from an author with a history of predicting the important trends long before they become apparent to others.
Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.