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Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
In the second part of John le Carré's Karla Trilogy, the battle of wits between spymaster George Smiley and his Russian adversary takes on an even more dangerous dimension. As the fall of Saigon looms, master spy George Smiley must outmaneuver his Soviet counterpart on a battlefield that neither can afford to lose. The mole has been eliminated, but the damage wrought has brought the British Secret Service to its knees. Given the charge of the gravely compromised Circus, George Smiley embarks on a campaign to uncover what Moscow Centre most wants to hide. When the trail goes cold at a Hong Kong gold seam, Smiley dispatches Gerald Westerby to shake the money tree. A part-time operative with cover as a philandering journalist, Westerby insinuates himself into a war-torn world where allegiances—and lives—are bought and sold. Brilliantly plotted and morally complex, The Honourable Schoolboy is the second installment of John le Carré's renowned Karla triology and a riveting portrayal of postcolonial espionage. With an introduction by the author.
Antarctica is a vortex that draws you back, season after season. The place is so raw and pure, all seal hide and crystalline iceberg. The fishbowl communities at McMurdo Station, South Pole Station, and in the remote field camps intensify relationships, jack all emotion up to a 10. The trick is to get what you need and then get out fast. At least that’s how thirty-year-old Rosie Moore views it as she flies in for her third season on the Ice. She plans to avoid all entanglements, romantic and otherwise, and do her work as a galley cook. But when her flight crash-lands, so do all her plans. Mikala Wilbo, a brilliant young composer whose heart—and music—have been frozen since the death of her partner, is also on that flight. She has come to the Ice as an artist-in-residence, to write music, but also to secretly check out the astrophysicist father she has never met. Arriving a few weeks later, Alice Neilson, a graduate student in geology who thinks in charts and equations, is thrilled to leave her dependent mother and begin her career at last. But from the start she is aware that her post-doc advisor, with whom she will work in Antarctica, expects much more from their relationship. As the three women become increasingly involved in each other’s lives, they find themselves deeply transformed by their time on the Ice. Each falls in love. Each faces challenges she never thought she would meet. And ultimately, each finds redemption in a depth and quality of friendship that only the harsh beauty of Antarctica can engender. Finalist, Lambda Literary Awards Finalist, Ferro-Grumley Award for LGBT Fiction, awarded by the Publishing Triangle Finalist, Northern California Independent Booksellers Association Honorable Mention, Foreword Magazine’s Gay/Lesbian Fiction Book of the Year Best Books for General Audiences, selected by the Public Library Association
This book gives the reader a look at the complicated U.S. health care system through the eyes of a consumer. It explores two key questions: Why, with all of the resources that have been devoted to solving the health care crisis, does the situation continue to deteriorate? And, what, exactly, could be done differently this time to turn the situation around? The author examines obstacles that have stood in the way of health care reform in the past - including politics, government red tape, profit-driven providers, moneyed lobbyists and special interest groups and even, our own consumer "entitlement mentality" - and challenges the reader to envision a scenario in which innovation in health care might be possible. The author argues that consumers are the key to forward progress on health care: we'll only see consumer-driven solutions when enough people demand them. This book is a challenge to consumers to speak up and hold our leaders in the medical community, the government and corporate America accountable for developing solutions that work for us. Susan M. Finley is a small business owner and marketing strategist. She began her career as a bank product manager, and in 1994 co-founded Michaelson Kelbick Partners Inc. (MKP), a firm specializing in marketing and communications for the financial services industry. Over the course of a decade, the agency managed marketing communications for some of the largest bank mergers in recent history. In 2003, she left MKP (now renamed mkp communications, inc.). Her knowledge and understanding of the complicated U.S. health care financing system comes from a three-year research and consulting project, started in the hopes of serving as a catalyst for consumer-driven changes in health care. She lives in North Carolina, where she and her husband have recently founded Finley and Finley, LLC, to continue their research on potential avenues for innovation in the health care and financial services industries.
TINKER, TAILOR, SOLDIER, SPY The first novel in John le Carré's celebrated and New York Times bestselling Karla trilogy featuring George Smiley, Tinker, Tailor, Soldier, Spy is a heart-stopping tale of international intrigue. The man he knew as "Control" is dead, and the young Turks who forced him out now run the Circus. But George Smiley isn't quite ready for retirement-especially when a pretty, would-be defector surfaces with a shocking accusation: a Soviet mole has penetrated the highest level of British Intelligence. Relying only on his wits and a small, loyal cadre, Smiley recognizes the hand of Karla—his Moscow Centre nemesis—and sets a trap to catch the traitor. THE HONOURABLE SCHOOLBOY As the fall of Saigon looms, master spy George Smiley must outmaneuver his Soviet counterpart on a battlefield that neither can afford to lose. The mole has been eliminated, but the damage wrought has brought the British Secret Service to its knees. Given the charge of the gravely compromised Circus, George Smiley embarks on a campaign to uncover what Moscow Centre most wants to hide. When the trail goes cold at a Hong Kong gold seam, Smiley dispatches Gerald Westerby to shake the money tree. A part-time operative with cover as a philandering journalist, Westerby insinuates himself into a war-torn world where allegiances—and lives—are bought and sold. Brilliantly plotted and morally complex, The Honourable Schoolboy is the second installment of John le Carré’s renowned and New York Times bestselling Karla Trilogy, the follow-up to Tinker, Tailor, Soldier, Spy. SMILEY'S PEOPLE Tell Max that it concerns the Sandman… A very junior agent answers Vladimir’s call, but it could have been the Chief of the Circus himself. No one at the British Secret Service considers the old spy to be anything except a senile has-been who can’t give up the game—until he’s shot in the face at point-blank range. Although George Smiley (code name: Max) is officially retired, he’s summoned to identify the body now bearing Moscow Centre’s bloody imprimatur. As he works to unearth his friend’s fatal secrets, Smiley heads inexorably toward one final reckoning with Karla—his dark “grail.” In Smiley’s People, master storyteller and New York Times bestselling author of The Spy Who Came in from the Cold and Our Kind of Traitor John le Carré brings his acclaimed Karla Trilogy, to its unforgettable, spellbinding conclusion. John le Carré’s memoir, The Pigeon Tunnel: Stories from My Life, will be available from Viking in September 2016
Mooism is an international Church of Lies, partially not devoted to non-promotion of the Law of Bull. Mooism has nothing to do with cows, we just like the sounds they make. This book talks about Mooism.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.