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From yearbook advertisements, postcard mailings, and promotions to web site development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice from the experts. The artistry of top senior portrait experts, including Fuzzy Duenkel, Jeff Smith, Ellie Vayo, Richard Pahl, Ralph Romaguera, and Deborah Lynn Ferro, reveals the artistic, photographic, and marketing techniques that have propelled them to the top of their field. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.
From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject’s full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.
This guide to digital wedding photography offers everything a wedding photographer needs to take full advantage of digital technologies. Essential aspects of digital photography are examined, from image capturing to creating wedding albums—a photographer's greatest source of revenue. Featuring 200 examples of professional digital photography, this book takes a detailed look at many common digital problems and provides techniques for fixing them with Adobe Photoshop.
Artwork from 30 of the industry's top photographers is used to highlight both clearcut shooting strategies and colorful, cutting edge approaches to family portraiture in this handbook intended for idea gathering and inspiration. Advice on focal length, perspective, and maximizing the potential of digital equipment highlights the technical aspects of family portraiture while group posing strategies demonstrate how best to flatter each subject and convey a sense of family unity. A lengthy discussion of lighting—the backbone of portraiture—and the manipulation of shadows and highlights instructs photographers on how to create mood and interest in a variety of lighting scenarios, both indoors and out. Specifics on adjusting body lines, colors, and shapes, working with young children, and creating a comfortable atmosphere ensure that the photographer captures the unique personality of each family with dynamic and attractive images.
Featuring techniques and images from more than 40 of the industry's top photographers, this resource shows the best methods for lighting and posing individuals, couples, and groups, both on location and in the studio. Details are included on how to pose subjects, elicit expressions, create dynamic compositions, and utilize traditional lighting setups. Whether a photographer shoots weddings, group portraits, executive images or a little bit of everything, this book serves as a how-to guide and an idea file. Fully updated with all new images and covering the newest digital technology and latest software versions, this resource is an indispensable guide for photographers.
The analysis of the portraits in this book gives insight into how they were created and explains to studio photographers of all skill levels how to get the same great results. Carefully matching the pose to the subject of a photograph is a central lesson presented in this guide and ensures that the best portrait possible will be created to delight both client and photographer. Lighting setups and appropriate poses for head shots, three-quarter, and full-length portraits, as well as for specific body parts, are discussed at length. Works from the author’s portfolio are shown and analyzed to reinforce each of the concepts presented.
Bill Hurter explains the characteristics of light—both natural and artificial—in this in-depth guide. Fully exploring color balance, exposure, and light ratios, the handbook expands on skills learned in the studio to explain how to harness the beauty of less predictable lighting situations, like those shot outdoors or on location. Packed with tips from more than 30 top professionals on wedding, portrait, and commercial photography, this resource is sure to both educate and inspire.