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From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject’s full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.
From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject’s full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
Anyone who has ever loved a dog, young or old, will warm to this stirring tribute to our best animal friends. Award-winning photographer Nancy LeVine has traveled the length and breadth of America -- from Kauai to Martha's Vineyard, from Seattle to Natchez -- to meet and photograph some of our most endearing senior canine citizens. Included here are 86 of her finest portraits.These gallant companions ride on our tractors, doze on our couches, happy to be in our company. They remind us of the best in ourselves, and as they lose their vigor and youth, they reflect our own inevitable aging with courage and calm. Nancy's photographs perfectly capture the enduring appeal of these elderly dignified beings in the places where they belong -- all across America. As "America's Veterinarian," Dr. Marty Becker, says, "These images can make you laugh, cry, and simply feel the nobility of elder dogs."
From yearbook advertisements, postcard mailings, and promotions to web site development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice from the experts. The artistry of top senior portrait experts, including Fuzzy Duenkel, Jeff Smith, Ellie Vayo, Richard Pahl, Ralph Romaguera, and Deborah Lynn Ferro, reveals the artistic, photographic, and marketing techniques that have propelled them to the top of their field. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
A profitable, efficient senior portrait studio is made possible with the help of the invaluable information in this book. Whether revving up a slow studio, branching into the teen and senior market, or capitalizing on building a profitable studio from the bottom up, photographers will find all the how-to details in this updated edition. Pricing strategies to ensure the business can stay afloat even during slow times, how to craft successful marketing and advertising campaigns to get clients in the door, and the latest surefire ways for using social networking to reach clients are just some of the provided tips that help get a studio noticed. Far more than a business book, it also includes suggestions on creating images that appeal to this age group, posing basics for seated and standing portraits, and hints for how to handle perceived flaws using corrective posing and lighting techniques that make every subject look his or her very best. This updated edition features all-new images and captions, updated information on technical tools, and plenty of new ideas for maximizing the excitement level during a clients’ portrait session.
Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.
Hit the ground running with this no-nonsense guide to outdoor portraits! Acclaimed photo-educator Jeff Smith shows you how to design beautiful images that virtually sell themselves. Quick lessons take you through every step of the process in detail, showing you how to select locations, and then use natural light alone or in harmony with reflected light and/or strobe lighting for flawless results. Smith shows you what to look for (and avoid) when lighting the subject’s eyes and face, and demonstrates exactly how to balance your scene and subject for portraits all day long (even at the tricky midday hours). With this all-day approach to location lighting, you’ll be able to book sessions that are more personalized, more profitable, and more convenient—for both you and your clients.
Featuring techniques and images from more than 40 of the industry's top photographers, this resource shows the best methods for lighting and posing individuals, couples, and groups, both on location and in the studio. Details are included on how to pose subjects, elicit expressions, create dynamic compositions, and utilize traditional lighting setups. Whether a photographer shoots weddings, group portraits, executive images or a little bit of everything, this book serves as a how-to guide and an idea file. Fully updated with all new images and covering the newest digital technology and latest software versions, this resource is an indispensable guide for photographers.
While light is required to make a photograph, light alone is not enough. More often, it is the way the light has been modified and shaped that brings an image to life. In this book, Glenn Rand and Tim Meyer offer a comprehensive approach to the tools and techniques photographers can use to shape the light—creating the style, energy, emotion, and feeling that make a photograph exceptional. Clear text is paired with ample before-and-after images and diagrams to make learning easy. Beginning with the physics of light, the authors show you how to predict light’s interaction with the surface of the subject/object you are photographing. Based on this, you can begin to make informed decisions about what kinds of modifiers will help you achieve the look you want. Using softboxes, umbrellas, masks, gels, reflectors, and more, you’ll learn to precisely control the light’s diffused edge and ratio for precise, flawless results.