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Explores ways to stretch a budget by using limited colors without compromising style. Graphic design using limited or single colors not only offers a less expensive alternative to costly four and five color printing but also offers a range of bold effects from somber and elegant to edgy and bold. As the saying goes, less is more, and the work that is showcased in these pages clearly illustrates the truth and merit in this saying. One-color and two-color printing, although more common than four-color printing, often carries with it a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how truly dynamic effects can be achieved with simple, inexpensive one- and two-color design and printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a color finder section designed to show readers a variety of color combinations for various projects such as logos, packaging, book jackets, and posters. Each featured project is shown in thumbnail size in 15 to 20 different single or two-color combinations.
Two-Color Graphics is the latest installment in Rockport's series that includes Minimal Graphics, Touch Graphics, Large Graphics, Small Graphics, and Color Graphics. Two-color graphics offer a range of effects from somber and elegant to edgy and bold. More importantly, they're inexpensive to print, which perhaps explains why two-color printing is so widely used. Despite its popularity, however, two-color printing has a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how dynamic effects can be achieved with simple, inexpensive two-color printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a "color finder" section designed to show readers a variety of color combinations for various projects. Each featured project is also shown in thumbnail size in 15 to 20 different two-color combinations.
Offers a resource of two thousand color combinations for graphic designers, containing RGB and CMYK readings for print, Web, and pigment color designs.
This second edition of the best-selling title 1, 2 & 3 Color Graphics showcases another 300 exemplary artworks by the world's top designers in monochrome and two or three colors that are so rich in creative expression.
Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.