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"The celebration of network cultures as open, decentralized, and horizontal all too easily overshadows their political dimensions. Organized Networks sets out to destroy these myths by tracking the antagonisms that lurk within Internet governance debates, the exploitation of labor in creative industries, and the aesthetics of global finance capital. Cutting across the fields of media theory, political philosophy and cultural critique, Ned Rossiter diagnoses some of the key problematics facing network cultures today."--BOOK JACKET.
Accompanying CD-ROM provides short film clips that reinforce the key concepts and topics in each chapter.
Charles Bernstein has described conceptual "poetry pregnant with thought." Against Expression, the premier anthology of conceptual writing, presents work that is by turns thoughtful, funny, provocative, and disturbing. Editors Craig Dworkin and Kenneth Goldsmith chart the trajectory of the conceptual aesthetic from early precursors such as Samuel Beckett and Marcel Duchamp through major avant-garde groups of the past century, including Dada, Oulipo, Fluxus, and language poetry, to name just a few. The works of more than a hundred writers from Aasprong to Zykov demonstrate a remarkable variety of new ways of thinking about the nature of texts, information, and art, using found, appropriated, and randomly generated texts to explore the possibilities of non-expressive language. --Book Jacket.
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes — creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.
When Agent Rx, chronic criminal and fugitive, goes off on a dust binge, he hits rock bottom and hits the road, leaving a trail of tears, violence and infamy in his wake. Meanwhile, Jordan Strong uncovers a highly classified method of time travel under the fixed scrutiny of various government agencies and chapters of the occult all coveting his guinea pig tits 'n appeal. Enlisting Rx's blue-collar bred double helix for tedium and accumulation of detail, they exploit parallel realities and paradoxical time lines to mine a collaborative novel transcribed from the voices of the dead. They stage the Phenotypical Exploitation, a kidnapping of Jane Bale and subsequent sale to NYC's dance music circuit, purveyor of drugs, sex and art. But their interests unravel when Agent Rx tries to reverse engineer the domestic trial of the century, bringing the novel, its author and the Exploitation's fatally erotic subject into notoriety for dollars on retrograde dimes. Together, they embark on a literary crusade of self-sabotage that threatens to fall off the cutting edge of a techno thriller, picaresque odyssey and log of skeletons. An upscale Polish call girl develops a posthumous reputation as the poster child for the right to die movement. The simultaneous advances in medical science and life expectancy coincide with the human colonization of Mars. A transgendered stick-up thug pulls off a career robbery, befriends a US President, gets used by the CIA, and becomes a father. A media star attempts to change her image. Paranormal visitations threaten the sanity of hard drug addicts, all the while a support group for movement disorders braces as a roundtable therapeutic free-for-all. Is a telephonic method of time travel the real deal, or an exploitation in itself, a device for dredging up juice from a cold vein? This is the story of two men among hundreds of ghosts and trees, from Cuba in the 1930s to New York in 2046. I know folks from the rust belt to the dust bowl who've never seen these trees. Go see them. You owe it to yourself.
Tempests After Shakespeare shows how the 'rewriting' of Shakespeare's play serves as an interpretative grid through which to read three movements - postcoloniality, postpatriarchy, and postmodernism - via the Tempest characters of Caliban, Miranda/Sycorax and Prospero, as they vie for the ownership of meaning at the end of the twentieth century. Covering texts in three languages, from four continents and in the last four decades, this study imaginatively explores the collapse of empire and the emergence of independent nation-states; the advent of feminism and other sexual liberation movements that challenged patriarchy; and the varied critiques of representation that make up the 'postmodern condition'.
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different: