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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
The purpose of this special issue is to continue promoting the BoP conceptualization in the Latin American region, a contribution that began with the creation of the Argentine Base of the Pyramid Learning Laboratory in September 2005.
"The purpose of this special issue is to continue promoting the BoP conceptualization in the Latin American region, a contribution that began with the creation of the Argentine Base of the Pyramid Learning Laboratory in September 2005. The call for papers for this special issue of Greener Management International covered three key domains relating to the BoP approach: BoP as a new market as a source for the co-creation of new sustainable business ventures highlighting the role of local entrepreneurs; the role of technology and innovation; and sustainability."--Provided by publisher.
The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.
The lack of adequate housing is a problem throughout Latin America and the Caribbean (LAC). Almost 40 percent of families in the region live in a house beyond repair, have no title, or lack water, sewerage, electricity, adequate building materials, or space. It is estimated that by 2015, that number will increase by 10 percent. Only an investment of at least $310 billion will close the region's current housing gap, that is 7.8 percent of LAC's GDP. The demand for improved housing among the base of the pyramid (BOP) has been consistently strong and represents a relatively steady proportion of the overall income of this segment of the population. Yet the supply of innovative and tailored solutions continues to be limited. This report presents and analyzes promising business models that are enabling companies and other organizations to provide services and products to the BOP and in doing so help address the region's pressing housing deficit. The business models show that BOP families have both the willingness and the economic capacity to make a down payment and pay monthly installments for a finished housing solution. They also demonstrate that BOP families can afford to take out a loan for home construction or improvements if financial products are designed to take into account their particular circumstances, which include labor informality or low formal wages, lack of appropriate collateral, and a volatile wage-earning scheme. Most importantly, these models expose the vast opportunities for the private sector to enter and serve the BOP market. Demand at the BOP is latent and growing, and business models with the potential to serve this market segment are in need of adequate financing. This shows that the market opportunity is there for developers, suppliers of construction materials, financial institutions, and impact investors.
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.
Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.