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First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
"Harvey Wiley spent most of his professional life advocating for food free of adulterants and preservatives. He was a proponent of the Pure Food and Drug Act of 1906, and he ran the Division (later Bureau) of Chemistry at the US Department of Agriculture from 1883 to 1912. He gained fame for the so-called Poison Squad experiments-in which Wiley's own employees at the USDA consumed food mixed with additives and were studied for their body chemistry. In this biography, Jonathan Rees examines Wiley's many and varied conflicts over food safety"--