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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
An entertaining graphic adaptation of the oldest military treatise in the world and a masterpiece of Chinese literature. Hailed as the oldest philosophical discussion on military strategy, Sun Tzu’s The Art of War has been adapted as a graphic novel by award-winning illustrator Pete Katz. In this collectible thread-bound edition, the narrative focuses on a teacher instructing a pupil on the main points of Sun Tzu’s treatise, with vibrant battle scenes interspersed throughout. Issues such as planning, tactics, manoeuvring, and spying are illustrated with full-color scenes, so that readers may gain a greater understanding of principles from the fifth century BC that continue to influence generals, politicians and business leaders to this day.
As the People's Republic's seemingly inexorable rise to economic and military power continues, never has the need for a better grasp of Chinese strategic thought by the West been more acute. In Deciphering Sun Tzu, Derek Yuen seeks to reclaim for the reader the hidden contours and lost Chinese and Taoist contexts of Sun Tzu's renowned treatise The Art of War, a literary classic and arguably one of the most influential books ever written. He also explains its historical, philosophical, strategic, and cross-cultural significance. His comprehensive analysis of Sun Tzu, based on a close reading of the Chinese sources, also reconstructs the philosophy, Taoist methodology and worldview that effectively form the cornerstones of Chinese strategic thinking, which are arguably as relevant today as at any moment in history. Yuen's innovative reading and analysis of Sun Tzu within and from a Chinese context is a new way of approaching the strategic master's main concepts, which he compares with those of Clausewitz, Liddell-Hart and other Western strategists. Deciphering Sun Tzu offers illuminating analysis and contextualization of The Art of War in a manner that has long been sought by Western readers and opens new means of getting to grips with Chinese strategic thought.
The author clarifies the Sun Tzu text without compromising the subtlety of thought needed to master it. He taps into Sun Tzu's own source material and examines contemporary battle fields within context of his philosophies to help you profit from his wisdom.
Sun Tzu's Art of War, compiled more than two thousand years ago, is a study of the anatomy of organizations in conflict. It is perhaps the most prestigious and influential book of strategy in the world today. Now, this unique volume brings together the essential versions of Sun Tzu's text, along with illuminating commentaries and auxiliary texts written by distinguished strategists. The translations, by the renowned translator Thomas Cleary, have all been published previously in book form, except for The Silver Sparrow Art of War, which is available here for the first time. This comprehensive collection contains: The Art of War: This edition of Sun Tzu's text includes the classic collection of commentaries by eleven interpreters. Mastering the Art of War: Consisting of essays by two prominent statesmen-generals of Han dynasty China, Zhuge Liang and Liu Ji, this book develops the strategies of Sun Tzu's classic into a complete handbook of organization and leadership. It draws on episodes from Chinese history to show in concrete terms the proper use of Sun Tzu's principles. The Lost Art of War: Written more than one hundred years after Sun Tzu's text, by Sun Bin, a linear descendant of Sun Tzu, this classic of political and military strategy is faithful to the principles of The Art of War, while developing their practical application much further. The Silver Sparrow Art of War: A version of Sun Tzu's Art of War based on a manuscript of the classic text discovered at a Chinese archeological site in China's Shandong Province in 1972, which contains previously unknown fragments.
"The Art of War" is an ancient Chinese military treatise that is attributed to Sun Tzu (also referred to as "Sunzi" and "Sun Wu"), a high ranking military general, strategist and tactist. The Art of War has also been applied to business and managerial strategies. Composed of 13 chapters, each of which is devoted to one aspect of warfare. It is said to be the definitive work on military strategies and tactics of its time, and is still read for its military insight which can be applied to business and managerial strategies as well. Sun Tzu was a Chinese general, military strategist, and philosopher who lived in the Spring and Autumn period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and Eastern philosophy. Aside from his legacy as the author of The Art of War, Sun Tzu is revered in Chinese and the Culture of Asia as a legendary historical figure. His birth name was Sun Wu, and he was known outside of his family by his courtesy name Changqing. The name Sun Tzu by which he is best known in the West is an honorific which means "Master Sun".
By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life. Women and The Art of War helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are. Women and the Art of War will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Women and the Art of War shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success--and enjoy the process.
Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.
The Art of War is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician. The treatise in translated from the Chinese, with an introduction and critical notes by Lionel Giles, M.A. Assistant Department of Oriental Printed Books And Manuscripts.
In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.