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Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
The Art & Practice of Typography by Edmund G. Gress
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
In 'The Art & Practice of Typography' by Edmund G. Gress, readers are taken on a comprehensive journey through the world of typography, exploring its history, techniques, and significance in the realm of visual communication. Gress's meticulous attention to detail and informative writing style make this book a valuable resource for both seasoned designers and beginners seeking to enhance their understanding of typography. Drawing on examples from classic and contemporary sources, Gress delves into the nuances of type design, layout, and utilization, providing readers with a deep appreciation for the artistry involved in creating effective typographic compositions. This book is a must-read for anyone interested in graphic design, marketing, or the visual arts. Edmund G. Gress's expertise in typography and passion for sharing his knowledge shine through in every page of this enlightening and engaging book. His extensive experience in the field and dedication to his craft make him a trusted authority on the subject, making 'The Art & Practice of Typography' a true gem for design enthusiasts and professionals alike. I highly recommend this book to anyone looking to expand their design skills and deepen their understanding of the power of typography in visual communication.
Featuring more than 3,500 illustrations in full color and black and white, anxtraordinarily detailed history of typography and alphabets chronicles theevelopment of type design, techniques, and fashion, from the origins ofriting to the present.