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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Charitable giving is on the rise in America. Despite the lingering effects of the economic downturn, Americans continue to give generously of their time, talent, and money – more than $335 billion in 2013, a 4.4% increase from 2011. What’s more, the bulk of that charitable giving – 72% – came not from large foundations or corporations, but from individuals making small gifts. For those with passion for a cause and a generous spirit, it’s vitally important that they leverage their gift in the right way in order to have the greatest impact possible. In her first book EVERY GIFT MATTERS (Greenleaf; May 2015), Carrie Morgridge shares inspiring stories of powerful gifts in action showing readers how to turn the act of giving into a vehicle for positive change. Drawing on 15 years of experience supporting causes that align with her passions through gifts, Morgridge demonstrates how a smart strategy, high expectations, a deep network, and hands-on personal involvement will ensure that one’s gift is compounded over time to have the biggest impact possible. “Each person and every gift can make a difference,” writes Morgridge. “Whoever you are, no matter how much or how little you have, your gift matters. The smallest, seemingly unimportant, donation can transform a life. And the best news is that giving transforms two lives: the one who receives and the one who gives.” Through her role as Vice President of The Morgridge Family Foundation, Morgridge has learned what works – and what doesn’t – when it comes to giving. She argues that in order to ensure meaningful and lasting change, a gift must be more than simply a grant of money. The giver must assess whether the program is the right fit, work hand-in-hand with the key leaders on strategy, develop a plan for making the endeavor sustainable, and ensure that their gift can be leveraged to have a bigger impact on the community. By sharing real-life stories of how this hands-on approach to giving has transformed lives – including her own – Morgridge inspires others to believe that they can also make a difference in their community, no matter the size of their gift.
Established in the 1940s by the legendary Stu Hart, Stampede Wrestling was a founding wrestling company that was highly influential.
Medical modelling and the principles of medical imaging, Computer Aided Design (CAD) and Rapid Prototyping (also known as Additive Manufacturing and 3D Printing) are important techniques relating to various disciplines - from biomaterials engineering to surgery. Building on the success of the first edition, Medical Modelling: The application of Advanced Design and Rapid Prototyping techniques in medicine provides readers with a revised edition of the original text, along with key information on innovative imaging techniques, Rapid Prototyping technologies and case studies.Following an overview of medical imaging for Rapid Prototyping, the book goes on to discuss working with medical scan data and techniques for Rapid Prototyping. In this second edition there is an extensive section of peer-reviewed case studies, describing the practical applications of advanced design technologies in surgical, prosthetic, orthotic, dental and research applications. - Covers the steps towards rapid prototyping, from conception (modelling) to manufacture (manufacture) - Includes a comprehensive case studies section on the practical application of computer-aided design (CAD) and rapid prototyping (RP) - Provides an insight into medical imaging for rapid prototyping and working with medical scan data