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Public diplomacy, neglected following the end of the Cold War, is once again a central tool of American foreign policy. This book, examining as it does the Marshall Plan as the form of public diplomacy of the United States in France after World War Two, offers a timely historical case study. Current debates about globalization and a possible revival of the Marshall Plan resemble the debates about Americanization that occurred in France over fifty years ago. Relations between France and the United States are often tense despite their shared history and cultural ties, reflecting the general fear and disgust and attraction of America and Americanization. The period covered in this book offers a good example: the French Government begrudgingly accepted American hegemony even though anti-Americanism was widespread among the French population, which American public diplomacy tried to overcome with various cultural and economic activities examined by the author. In many cases French society proved resistant to Americanization, and it is questionable whether public diplomacy actually accomplished what its advocates had promised. Nevertheless, by the 1950s the United States had established a strong cultural presence in France that included Hollywood, Reader’s Digest, and American-style hotels.
How the French have used American culture to define a unique modern identity There are over 1,000 McDonald's on French soil. Two Disney theme parks have opened near Paris in the last two decades. And American-inspired vocabulary such as "le weekend" has been absorbed into the French language. But as former French president Jacques Chirac put it: "The U.S. finds France unbearably pretentious. And we find the U.S. unbearably hegemonic." Are the French fascinated or threatened by America? They Americanize yet are notorious for expressions of anti-Americanism. From McDonald's and Coca-Cola to free markets and foreign policy, this book looks closely at the conflicts and contradictions of France's relationship to American politics and culture. Richard Kuisel shows how the French have used America as both yardstick and foil to measure their own distinct national identity. They ask: how can we be modern like the Americans without becoming like them? France has charted its own path: it has welcomed America's products but rejected American policies; assailed America's "jungle capitalism" while liberalizing its own economy; attacked "Reaganomics'" while defending French social security; and protected French cinema, television, food, and language even while ingesting American pop culture. Kuisel examines France's role as an independent ally of the United States—in the reunification of Germany and in military involvement in the Persian Gulf and Bosnia—but he also considers the country's failures in influencing the Reagan, Bush, and Clinton administrations. Whether investigating France's successful information technology sector or its spurning of American expertise during the AIDS epidemic, Kuisel asks if this insistence on a French way represents a growing distance between Europe and the United States or a reaction to American globalization. Exploring cultural trends, values, public opinion, and political reality, The French Way delves into the complex relationship between two modern nations.
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French—and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.
Americans often look back on Paris between the world wars as a charming escape from the enduring inequalities and reactionary politics of the United States. In this bold and original study, Brooke Blower shows that nothing could be further from the truth. She reveals the breadth of American activities in the capital, the lessons visitors drew from their stay, and the passionate responses they elicited from others. For many sojourners-not just for the most famous expatriate artists and writers- Paris served as an important crossroads, a place where Americans reimagined their position in the world and grappled with what it meant to be American in the new century, even as they came up against conflicting interpretations of American power by others. Interwar Paris may have been a capital of the arts, notorious for its pleasures, but it was also smoldering with radical and reactionary plots, suffused with noise, filth, and chaos, teeming with immigrants and refugees, communist rioters, fascism admirers, overzealous police, and obnoxious tourists. Sketching Americans' place in this evocative landscape, Blower shows how arrivals were drawn into the capital's battles, both wittingly and unwittingly. Americans in Paris found themselves on the front lines of an emerging culture of political engagements-a transatlantic matrix of causes and connections, which encompassed debates about "Americanization" and "anti-American" protests during the Sacco-Vanzetti affair as well as a host of other international incidents. Blower carefully depicts how these controversies and a backdrop of polarized European politics honed Americans' political stances and sense of national distinctiveness. A model of urban, transnational history, Becoming Americans in Paris offers a nuanced portrait of how Americans helped to shape the cultural politics of interwar Paris, and, at the same time, how Paris helped to shape modern American political culture.
Throughout the Cold War, the United States encountered unexpected challenges from Italy and France, two countries with the strongest, and determinedly most anti-American, Communist Parties in Western Europe. Based primarily on new evidence from communist archives in France and Italy, as well as research archives in the United States, Alessandro Brogi's original study reveals how the United States was forced by political opposition within these two core Western countries to reassess its own anticommunist strategies, its image, and the general meaning of American liberal capitalist culture and ideology. Brogi shows that the resistance to Americanization was a critical test for the French and Italian communists' own legitimacy and existence. Their anti-Americanism was mostly dogmatic and driven by the Soviet Union, but it was also, at crucial times, subtle and ambivalent, nurturing fascination with the American culture of dissent. The staunchly anticommunist United States, Brogi argues, found a successful balance to fighting the communist threat in France and Italy by employing diplomacy and fostering instances of mild dissent in both countries. Ultimately, both the French and Italian communists failed to adapt to the forces of modernization that stemmed both from indigenous factors and from American influence. Confronting America illuminates the political, diplomatic, economic, and cultural conflicts behind the U.S.-communist confrontation.
Looks at the influence of French culture on a variety of motion pictures in the 1950s and 1960s, including "Gigi" and "Funny Face."
The greatest threat to the Western alliance in the 1960s did not come from an enemy, but from an ally. France, led by its mercurial leader General Charles de Gaulle, launched a global and comprehensive challenge to the United State’s leadership of the Free World, tackling not only the political but also the military, economic, and monetary spheres. Successive American administrations fretted about de Gaulle, whom they viewed as an irresponsible nationalist at best and a threat to their presence in Europe at worst. Based on extensive international research, this book is an original analysis of France’s ambitious grand strategy during the 1960s and why it eventually failed. De Gaulle’s failed attempt to overcome the Cold War order reveals important insights about why the bipolar international system was able to survive for so long, and why the General’s legacy remains significant to current French foreign policy.
Between the world wars, Paris welcomed not only a number of glamorous American expatriates, including Josephine Baker and F. Scott Fitzgerald, but also a dynamic musical style emerging in the United States: jazz. Roaring through cabarets, music halls, and dance clubs, the upbeat, syncopated rhythms of jazz soon added to the allure of Paris as a center of international nightlife and cutting-edge modern culture. In Making Jazz French, Jeffrey H. Jackson examines not only how and why jazz became so widely performed in Paris during the 1920s and 1930s but also why it was so controversial. Drawing on memoirs, press accounts, and cultural criticism, Jackson uses the history of jazz in Paris to illuminate the challenges confounding French national identity during the interwar years. As he explains, many French people initially regarded jazz as alien because of its associations with America and Africa. Some reveled in its explosive energy and the exoticism of its racial connotations, while others saw it as a dangerous reversal of France’s most cherished notions of "civilization." At the same time, many French musicians, though not threatened by jazz as a musical style, feared their jobs would vanish with the arrival of American performers. By the 1930s, however, a core group of French fans, critics, and musicians had incorporated jazz into the French entertainment tradition. Today it is an integral part of Parisian musical performance. In showing how jazz became French, Jackson reveals some of the ways a musical form created in the United States became an international phenomenon and acquired new meanings unique to the places where it was heard and performed.
In this book Denis M. Provencher examines the tensions between Anglo-American and French articulations of homosexuality and sexual citizenship in the context of contemporary French popular culture and first-person narratives. In the light of recent political events and the perceived hegemonic role of US forces throughout the world, an examination of the French resistance to globalization and 'Americanization', is timely in this context. He argues that contemporary French gay and lesbian cultures rely on long-standing French narratives that resist US models of gay experience. He maintains that French gay experiences are mitigated through (gay) French language that draws on several canonical voices - including Jean Genet and Jean-Paul Sartre - and various universalistic discourses. Drawing on material from a diverse array of media, Queer French draws out the importance of a French gay linguistic and semiotic tradition that emerges in contemporary textual practices and discourses as they relate to sexual citizenship in 20th- and 21st-century France. It will appeal to an interdisciplinary readership in gender and sexuality studies, cultural studies, linguistics, media and communication studies and French studies.
Since the late 18th century, when they first entered into an alliance during the American Revolution, the French and Americans have had a long and sometimes stormy relationship based on a complex mix of mutual admiration, cultural criticism, and sometimes downright disgust for the “other.” The relatively new interdisciplinary field of imagology, or image studies, allows us to place the dynamics of such a relationship into perspective by grounding its analysis firmly in the study of national stereotypes, in the process providing new insights into the mentality of the observer. For if anything, image studies demonstrate again and again that national character is not–as assumed uncritically for centuries–an innate essence of the “other”, but rather a self-serving functional construct of the observer.