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Let the debate begin... The Advanced Genius Theory, hatched by Jason Hartley and Britt Bergman over pizza, began as a means to explain why icons such as Lou Reed, David Bowie, and Sting seem to go from artistic brilliance in their early careers to "losing it" as they grow older. The Theory proposes that they don’t actually lose it, but rather, their work simply advances beyond our comprehension. The ramifications and departures of this argument are limitless, and so are the examples worth considering, such as George Lucas’s Jar Jar Binks, Stanley Kubrick’s fascination with coffee commercials, and the last few decades of Paul McCartney’s career. With equal doses of humor and philosophy, theorist Jason Hartley examines music, literature, sports, politics, and the very meaning of taste, presenting an entirely new way to appreciate the pop culture we love . . . and sometimes think we hate. The Advanced Genius Theory is a manifesto that takes on the least understood work by the most celebrated figures of our time.
“One of the best popular accounts of how Einstein and his followers have been trying to explain the universe for decades” (Kirkus Reviews, starred review). Physicists have been exploring, debating, and questioning the general theory of relativity ever since Albert Einstein first presented it in 1915. This has driven their work to unveil the universe’s surprising secrets even further, and many believe more wonders remain hidden within the theory’s tangle of equations, waiting to be exposed. In this sweeping narrative of science and culture, an astrophysicist brings general relativity to life through the story of the brilliant physicists, mathematicians, and astronomers who have taken up its challenge. For these scientists, the theory has been both a treasure trove and an enigma. Einstein’s theory, which explains the relationships among gravity, space, and time, is possibly the most perfect intellectual achievement of modern physics—yet studying it has always been a controversial endeavor. Relativists were the target of persecution in Hitler’s Germany, hounded in Stalin’s Russia, and disdained in 1950s America. Even today, PhD students are warned that specializing in general relativity will make them unemployable. Still, general relativity has flourished, delivering key insights into our understanding of the origin of time and the evolution of all the stars and galaxies in the cosmos. Its adherents have revealed what lies at the farthest reaches of the universe, shed light on the smallest scales of existence, and explained how the fabric of reality emerges. Dark matter, dark energy, black holes, and string theory are all progeny of Einstein’s theory. In the midst of a momentous transformation in modern physics, as scientists look farther and more clearly into space than ever before, The Perfect Theory exposes the greater relevance of general relativity, showing us where it started, where it has led—and where it can still take us.
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
"Genius 101 makes for a great read on a centuries-old scientific puzzle - as well as a lively text on the wellsprings and manifestations of genius." Teresa M. Amabile, PhD The Edsel Bryant Ford Professor of Business Administration Harvard Business School [A] clear and engaging summary of this mysterious and utterly important phenomenon written by arguably the world's expert on the topic. Nearly 30 years of Simonton's fascination and focused intellect on the topic of exemplary genius come together in this brief, accessible and insightful volume. If only all introductory courses were this much fun! --Gregory J. Feist, PhD San Jose State University "The latest, and possibly most comprehensive, entry into this genre [on the study of genius] is Dean Keith Simonton's new book Genius 101... Simonton, a psychology professor at the University of California, Davis, is one of the world's leading authorities on the intellectually eminent..." --Time Magazine, February 13, 2009 "Genius 101 is an extremely readable and entertaining book: I read it in one sitting....Each chapter is informative, well organized, provocative, and entertaining. This book presents the best short introduction to genius to be found." --Robert Sternberg PsycCritiques Are geniuses born or made? How do psychologists measure "genius"? Is it "genius," or is it "madness"? "Genius," contrary to common belief, is not strictly a matter of intelligence. Intellect, personality, creativity, even serendipity play a significant role in molding a genius. So, what does it mean to be a genius? Genius 101 examines the many definitions of "genius," and the multiple domains in which it appears, including art, science, music, business, literature, and the media. Dr. Simonton introduces the study of genius theory and the research supporting it, using non-scientific, accessible language-fit for a non-genius. The Psych 101 Series Short, reader-friendly introductions to cutting-edge topics in psychology. With key concepts, controversial topics, and fascinating accounts of up-to-the-minute research, The Psych 101 Series is a valuable resource for all students of psychology and anyone interested in the field.
This text presents a theory of genius and creativity, based on the personality characteristics of creative persons and geniuses. It uses modern research into the causes of cognitive over-inclusiveness to suggest possible applications of these theories to c
"The Institute for Advanced Study occupies a unique position among institutions of higher learning. An account of its early years is long overdue, so the appearance of the present volume, during the 75th anniversary of the Institute's founding, is most welcome. Batterson has mined the Institute's archives to provide a detailed and unvarnished account of the backstage conflicts and intrigue that attended the Institute's growth and determined its future. Those unfamiliar with the Institute will learn how one man's vision shaped a couple's philanthropy and created a haven for scholars in the midst of the Great Depression. Equally, those who have had the privilege of Institute membership will enhance their appreciation of the intellectual leaders who made their own Institute experiences possible." ---John W. Dawson, Jr., author of Logical Dilemmas: The Life and Work of Kurt Gödel
How does coding change the way we think about architecture? This question opens up an important research perspective. In this book, Miro Roman and his AI Alice_ch3n81 develop a playful scenario in which they propose coding as the new literacy of information. They convey knowledge in the form of a project model that links the fields of architecture and information through two interwoven narrative strands in an “infinite flow” of real books. Focusing on the intersection of information technology and architectural formulation, the authors create an evolving intellectual reflection on digital architecture and computer science.
Explore world history in one book and learn about the one hundred greatest thinkers who built our civilization in science, religion, art, and philosophy. Seize the keys to the doors of those knowledge seeking individuals and understand both the well-known and the obscure from all cultures and how they relate to each other.
Freeman Dyson has been influential in many fields over his long and legendary career, including quantum physics, national defense, space, and religion. In this definitive biography, Schewe examines the life of one of the most innovative thinkers.