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If you are starting a practice for the first time or your existing practice needs a kick-start, this is the book/CD Rom package you need. It covers everything you need to know about the business of practicing acupuncture and Chinese medicine. Used by over 25 schools as a required text, the companion CD Rom alone is worth the price. * advice and stories from real practitioners all over the U.S. and Canada * scores of pages of downloadable forms, letters, work sheets, and templates on the CD Rom so you don't have to invent them yourself * a well-organized, easy-to-read, compact and humor-filled writing style * condensed "points to ponder" at the end of each chapter * hundreds or resources, websites, and tips to make your professional life easy * Many effective marketing ideas * New chapter on buying and selling a practice
Although acupuncture is currently experiencing a great increase in acceptance and growth, many acupuncturists are failing to earn a living. Recent statistics suggest that nearly 9 out of 10 acupuncturists end-up in private practice but most of those are struggling to earn solid incomes. This book offers candid and comprehensive advice about what it really takes to manage a successful acupuncture practice in the West today. Readers will learn the unique combination of skills needed to make acupuncture services effective and affordable while still allowing practitioners to earn a comfortable living. Distilled from 25 years of full-time private practice this is real-world advice offered by one of the acupuncture profession's most experienced practitioners and authors. "Not strictly a clinical guide, or a business book, or a political treatise, but rather an original fusion of the most important aspects of all three, Making Acupuncture Pay should be required reading for every student of acupuncture, for any acupuncturist who's struggling to make a practice work, and well, for any acupuncturist...PERIOD " -Brent Ottley, L.Ac. "This book should be required reading before one enrolls in acupuncture school, as each chapter addresses the fundamental concepts and realistic prospects of the graduate earning a living as an acupuncturist." -Pamela Howard, acupuncture student Matthew Bauer began his practice in 1986 immediately after obtaining his State acupuncture license and as the sole source of support for his family of four. Learning how to manage his practice by trial and error, Matthew currently sees between 75-100 patients a week. In addition to his busy practice, Matthew also became involved with acupuncture organizations and as a consultant for the insurance industry helping to pioneer acupuncture HMO plans. He is the author of The Healing Power of Acupressure and Acupuncture, which explores the Taoist roots of Chinese medicine as a means of educating the public about acupuncture's benefits. With Making Acupuncture Pay, Matthew begins his efforts to help fellow acupuncturists achieve the level of practice success he has been blessed to enjoy.
This book covers the principles and practice of combining acupuncture points - expanding a practitioner's repertoire and increasing their skills - enabling them to use a balanced and appropriate choice of points in the treatment of patients. Information onthe combination of the main points of the fourteen channels is covered in the book prior to outlining specific point combinations for selected disease syndromes. Discussion of combining points according to dermatome theory and according to the energy centres of the body is also discussed, as is combining points for the mind end emotions, and for lifestyle and behaviour. No existing book covers this aspect of clinical practice in such thorough and wide-ranging detail.
Since 2003 Dr. Antonella Mei-Pochtler has authored a series of highly successful and original columns on management in the Austrian newspaper Der Standard. This volume presents a selection of these columns. From contemporary events and personal experience, Mei-Pochtler distills essential ?????? and timeless ?????? management topics in succinct form: strategy and leadership, organization and corporate culture, creativity and innovation. As business expert and BCG brand guru, Mei-Pochtler allows herself the luxury of stretching the boundaries of "business" to all areas of life. She translates significant trends into facts and figures and questions them with regard to positive implications for concrete action. The format of the book deliberately crosses boundaries blending words and images, rationality and emotions, logic and intuition. Here, images function as more than just the usual ornamentation or commentative accessories; like the text, they are meant to provoke and inspire.
Optimal eye health is just around the corner with this guide to treating common eye disorders with acupuncture, herbs, and other tenets of Chinese medicine For the past ten years, Andy Rosenfarb has successfully used acupuncture and Chinese medicine to treat a wide range of eye conditions. His treatments include moxibustion techniques, tuina (massage), microcurrent stimulation, Chinese herbs, and qigong exercises, along with “essential acupuncture” where essential oils are placed on acupuncture points. The culmination of his work—which includes a recent pioneering study involving metabolic testing—is this handbook for healing the kinds of conditions too often considered almost impossibly challenging or irreversible. The first half of Healing Your Eyes with Chinese Medicine explains Traditional Chinese Medicine and its perspective on the eyes, which is based on the idea that the eyes and the brain work in tandem, not isolation. The second half focuses on proven methods derived from Rosenfarb’s practice, including nutritional, supplemental, and lifestyle adjustments. Individual chapters cover eye disorders such as glaucoma, macular degeneration, retinitis pigmentosa, and many more. This book is intended as a practical manual to help readers understand their eyes and vision more comprehensively, and to learn new, affordable ways for retaining the precious gift of sight.
Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring.
This book offers pragmatic and clinically useful information for physicians seeking to integrate acupuncture into their medical practices. Beginning with the history and science of acupuncture. It is a guide through anatomy, physiology, pathology, examination and diagnosis, point location, and basic and advanced treatments. It includes proven techniques for treating musculoskeletal pain, migraines, gastrointestinal conditions, and substance abuse. The text also contains high quality photographs and illustrations for clear localization of channels and points. It is an ideal learning tool for practitioners looking to expand their practice or find a more versatile acupuncture approach.
Neuropuncture is the clinical manual of a groundbreaking acupuncture system that incorporates neuroscience into its clinical applications for pain management, orthopaedic conditions and internal medicine. It shows acupuncturists how to apply research into the neurophysiological mechanisms of acupuncture and electrical acupuncture to the traditional TCM model of healthcare. The book explains how acupuncture works using Western medical science and illustrates how to apply this knowledge to clinical cases with electrical acupuncture, creating evidence-based acupuncture protocols. These protocols are clinically proven and result in reproducible clinical outcomes.