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What Happens After What Comes Next (first published as The 500 Year Delta), an extraordinary book that has become a worldwide best seller, provides tested strategies to help companies and individuals reset their course to accommodate the increasing chaos of everyday life. Jim Taylor and Watts Wacker make some startling predictions about a world caught in this swirling intersection of change.
In the mega-selling tradition of "Future Shock" and "Megatrends", this explosive and groundbreaking book offers compelling insights into how the coming of the new millennium will radically change the corporate, political, and even the cultural landscape. Mandatory reading for anyone who doesn't want to merely live in the future, but to own it.
In the tradition of Alvin Toffler's Future Shock and John Naisbitt's Megatrends, The 500-Year Delta offers an enthralling glimpse of what businesses and individuals should expect as the five-hundred-year-old "Age of Reason" segues into the "Age of Possibility." According to visionary futurists Jim Taylor and Watts Wacker, we stand at not one but several crossroads-marked points of discontinuity between past and present. These include: The shift from reason-based to chaos-based logic The splintering of social, political, and economic organization The collapse of producer-controlled consumer markets For a world caught in this swirling intersection of change, Jim Taylor and Watts Wacker provide tested strategies to help companies and individuals reset their course toward an unpredictable future, offering new models to accommodate the increasing chaos of everyday life. Describing our present point of transformation as a "triple witching hour," the authors chart a future course that is at once bracing, forbidding, joyous, and ultimately redemptive.
Beginning in the 1920s as a lowly crop-dusting operation in Louisiana, Delta Air Lines had, by its fiftieth anniversary, down to become one of the largest companies in the industry and one of the most consistently profitable. First published in 1979, this is a comprehensive account of the growth and development of Delta's strategy and style, the steady expansion of its routes, its relationship with federal regulatory agencies, and the everchanging composition of its fleet. Because the underlying spirit of the Delta enterprise owed so much to its founder, C.E. Woolman, this is also an engaging portrait of the man who came to be classed alongside Eastern's Eddie Rickenbacker and Pan American's Juan Trippe as a pioneer of commercial aviation.
This book is a printed edition of the Special Issue "Resilience and Sustainability of the Mississippi River Delta as a Coupled Natural-Human System" that was published in Water
Human impacts and emerging mega-trends such as climate change and energy scarcity will impact natural resource management in this century. This is especially true for deltas because of their ecological and economic importance and their sensitivity to climate change. The Mississippi delta is one of the largest in the world and has been strongly impacted by human activities. Currently there is an ambitious plan for restoration of the delta. This book, by a renown group of delta experts, provides an overview of the challenges facing the delta and charts - a way forward to sustainable management.
The Water Institute of the Gulf is a not-for-profit, independent research institute dedicated to advancing the understanding of coastal, deltaic, river and water resource systems, both within the Gulf Coast and around the world. Their mission supports the practical application of innovative science and engineering, providing solutions that benefit society. Those who make policy for coastal and deltaic systems, as well as managers of natural resources, need high-quality science and engineering to guide their decisions. The Water Institute of the Gulf began operations in 2012 to address exactly this sort of challenge. Delta Waters offers advice to The Water Institute of the Gulf that it might use as part of its strategic planning process. This report focuses on strategic research to support integrated water resources management in the lower Mississippi River delta and includes international comparative assessments. The recommendations of Delta Waters promote a human and environmental systems approach to scientific research that supports integrated water and environmental resources management in the lower Mississippi River and delta, and offers ideas regarding comparative assessments with other, relevant deltaic regions around the world. This report provides input for research into common deltaic problems and challenges, identifies strategic research for The Water Institute of the Gulf, and suggests ways that the organization can utilize knowledge gained from the lower Mississippi River and delta system in developing a research program to support water management decisions in other large river/delta complexes.
Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why: * Christian fundamentalism morphed from college Bible studies to Republican party king-making * Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive * Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry * Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do. From the Hardcover edition.
The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets". This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.