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"Today's hearing, as the title indicates, will examine the 2010 Census Integrated Communications Campaign in hard-to-count areas. The hearing will assess and examine ethnic print and broadcast media's role in preventing an undercount. We will further examine avenues to aid the Census Bureau in its efforts to reach those who are more likely to be undercounted--children, minorities, and renters."--P. 1.

Reducing the Undercount in the 2010 Census

United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Subcommittee on Federal Financial Management, Government Information, Federal Services, and International Security

Published: 2009

Total Pages: 176


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The U.S. Census Bureau (Bureau) will spend at least $2 billion to enumerate households that did not return census forms during the 2010 Census. Increasing the response rate would reduce the number of households that Bureau field staff must visit. To address concerns about reducing the cost of enumerating these households, this report: (1) analyzed how the Bureau develops, supports, and updates the response rate estimate, and the extent to which the Bureau uses the estimate to inform its 2010 planning efforts; (2) described the methods the Bureau considered for increasing response and how it tested these methods; and (3) assessed how the Bureau selects for testing methods to increase response rate, including considering other surveys' methods. Ill.

Census 2010, Off-line and Off-budget

United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Subcommittee on Federal Financial Management, Government Information, and International Security

Published: 2007

Total Pages: 108


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An accurate decennial census relies on finding and counting people in their place of residence, and collecting complete and correct info. on them. This is difficult as the nation¿s population is growing larger, more diverse, and difficult to find and reluctant to participate in the census. Undercounts have plagued the census and the differential impact on various sub-populations such as minorities and children is problematic. This report describes: (1) activities the Bureau plans to use to help reduce the differential undercount and improve participation; (2) the various challenges and opportunities that might affect the Bureau¿s ability to improve coverage in 2010; and (3) how different population estimates can impact the allocation of fed. grant funds. Charts and tables.