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The First 4 Seconds is your guide to effective communication. Discussing the nuances of presentation, Gautam Garry Guptaa presents you with a perfect guide on how to leave a lasting impression in the first 4 seconds. To practice what is being detailed briliantly in this book can deliver excellent results. - Major General B.G. Shively, (AVSM) Chief Consultant, Tata Consultancy Services It is amazing how much we can communicate with sincere simplicity. This book will surely change people's lives. - Dolly Thakore, Communications Consultant, Media and Stage personality Very crisp, very contemporary and truly commendable! - Ravi Nair, Head HR, BASF Group of Companies
This accessible textbook is for those without a mathematical background (just some notions of basic algebra are sufficient) and provides a comprehensive introduction to all topics covered in introductory behavioural science statistics courses. It includes plenty of real examples to demonstrate approaches in depth based on real psychology experiments utilizing the statistical techniques described. New content in this thoroughly updated second edition includes an introduction to Bayesian statistics which complements the coverage of Classical/Frequentist statistics present in the first edition. It also offers practical details on how to perform analyses using JASP – a globally employed, freely downloadable statistical package. The updated eResources also feature a range of new material including additional exercises so readers can test themselves on what they have learned in the book. This timely and highly readable text will be invaluable to undergraduate students of psychology and research methods courses in related disciplines, as well as anyone with an interest in understanding and applying the basic concepts and inferential techniques associated with statistics in the behavioural sciences.