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As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
Learn the basics of the publishing industry
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
Book Review and Book Store Description: Book Marketing 101 for writers and published authors is an awesome book full of interesting and beneficial facts designed to help writers and published authors become successful. Larry King demonstrates his own personal step by step proven marketing strategies to ensure positive results in the realm of becomming a successful published author. This book will be a valuuable tool and reference point to those of you who want to become a well established published author. Almost anyone can become a published author these days, however not everyone can become a best selling author. Lawrence J. King illustrates page after page of successful book marketing tips and pointers that will guide the published author in the direction of focus, determination, and a straight forward goal oriented book marketing specialist to ensure countless numbers of book sales and the happy ever after best selling published author success story. Rose C. Nardi, Vice President Peoples Bank
Today's most complete handbook on book marketing.
Navigate the Trail of Self-Publishing with Ease: A Comprehensive Guide to Book MarketingSelf-publishing your book is just the start of your journey. The real challenge lies in promoting your masterpiece, making it visible to the right audience, and generating sales. "The 101 of Book Marketing: A Self-Published Author's Guide" has all the answers you've been seeking.This comprehensive guide deciphers the cluttered landscape of self-publishing, offering clear insights into its definition, benefits, and challenges. The book makes a compelling case for why book marketing is crucial, highlighting realistic expectations for organic growth that won't cough up your fortune.Did you know that you, as an author, are a brand yourself? This book helps you develop and consistently maintain your author brand. It also provides tactics to build a robust online presence, showcasing the importance of having a personal website, social media engagement, and leveraging networking platforms like Facebook, Twitter, LinkedIn, Instagram, and more.While emphasizing the digital world, the book doesn't disregard the magic of offline marketing strategies. It guides you on organizing book readings and signings, networking events, and speaking engagements. You also get a roadmap for accumulating beneficial book reviews and methods of implementing promotional techniques for boosting visibility.Advertising your book doesn't have to be a daunting task. This guide demystifies where to advertise, weighing in on paid advertising versus free advertising options. Discover how Artificial Intelligence is transforming book marketing and how Amazon's algorithm can be harnessed for self-publishing success.Gauge your success and maintain the marketing momentum with the help of valuable tips on setting and measuring goals and formulating long-term marketing plans. Learn from the case studies of successful self-published authors, concluding with an appendix of useful resources for your reference. Get your copy today and embark on a successful self-publishing journey!
Navigate the Trail of Self-Publishing with Ease: A Comprehensive Guide to Book MarketingSelf-publishing your book is just the start of your journey. The real challenge lies in promoting your masterpiece, making it visible to the right audience, and generating sales. "The 101 of Book Marketing: A Self-Published Author's Guide" has all the answers you've been seeking.This comprehensive guide deciphers the cluttered landscape of self-publishing, offering clear insights into its definition, benefits, and challenges. The book makes a compelling case for why book marketing is crucial, highlighting realistic expectations for organic growth that won't cough up your fortune.Did you know that you, as an author, are a brand yourself? This book helps you develop and consistently maintain your author brand. It also provides tactics to build a robust online presence, showcasing the importance of having a personal website, social media engagement, and leveraging networking platforms like Facebook, Twitter, LinkedIn, Instagram, and more.While emphasizing the digital world, the book doesn't disregard the magic of offline marketing strategies. It guides you on organizing book readings and signings, networking events, and speaking engagements. You also get a roadmap for accumulating beneficial book reviews and methods of implementing promotional techniques for boosting visibility.Advertising your book doesn't have to be a daunting task. This guide demystifies where to advertise, weighing in on paid advertising versus free advertising options. Discover how Artificial Intelligence is transforming book marketing and how Amazon's algorithm can be harnessed for self-publishing success.Gauge your success and maintain the marketing momentum with the help of valuable tips on setting and measuring goals and formulating long-term marketing plans. Learn from the case studies of successful self-published authors, concluding with an appendix of useful resources for your reference. Get your copy today and embark on a successful self-publishing journey!