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“This fascinating, well-written book explores how tequila has come to symbolize what it means to be Mexican . . . A must read.” —Choice ¡Tequila! Distilling the Spirit of Mexico traces how and why tequila became Mexico’s national drink and symbol. Starting in Mexico’s colonial era and tracing the drink’s rise through the present day, Marie Sarita Gaytán reveals the formative roles played by some unlikely characters—such as the revolutionary Pancho Villa, who was himself a teetotaler. She also shows how tequila’s cultural status was shaped by US-Mexican relations, the tourism industry, shifting gender roles, technology, regulation, film, music, and literature. Like all stories about national symbols, the rise of tequila forms a complicated, unexpected, and poignant tale. By unraveling its inner workings, Gaytán encourages us to think critically about national symbols more generally—especially the ways they both reveal and conceal—to tell a story about a place, a culture, and a people. In many ways, the story of tequila is the story of Mexico.
The array of bottles is impressive, their contents finely tuned to varied tastes. But they all share the same roots in Mesoamerica's natural bounty and human culture. The drink is tequila—more properly, mescal de tequila, the first mescal to be codified and recognized by its geographic origin and the only one known internationally by that name. In ¡Tequila! A Natural and Cultural History, Ana G. Valenzuela-Zapata, the leading agronomist in Mexico's tequila industry, and Gary Paul Nabhan, one of America's most respected ethnobotanists, plumb the myth of tequila as they introduce the natural history, economics, and cultural significance of the plants cultivated for its production. Valenzuela-Zapata and Nabhan take you into the agave fields of Mexico to convey their passion for the century plant and its popular by-product. In the labor-intensive business of producing quality mescal, the cultivation of tequila azul is maintained through traditional techniques passed down over generations. They tell how jimadores seek out the mature agaves, strip the leaves, and remove the heavy heads from the field; then they reveal how the roasting and fermentation process brings out the flavors that cosmopolitan palates crave. Today in Oaxaca it's not unusual to find small-scale mescal-makers vending their wares in the market plaza, while in Jalisco the scale of distillation facilities found near the town of Tequila would be unrecognizable to old José Cuervo. Valenzuela-Zapata and Nabhan trace tequila's progress from its modest beginnings to one of the world's favored spirits, tell how innovations from cross-cultural exchanges made fortunes for Cuervo and other distillers, and explain how the meteoric rise in tequila prices is due to an epidemic—one they predicted would occur—linked to the industry's cultivation of just one type of agave. The tequila industry today markets more than four hundred distinct products through a variety of strategies that heighten the liquor's mystique, and this book will educate readers about the grades of tequila, from blanco to añejo, and marks of distinction for connoisseurs who pay up to two thousand dollars for a bottle. ¡Tequila! A Natural and Cultural History will feed anyone's passion for the gift of the blue agave as it heightens their appreciation for its rich heritage.
From New York Times bestselling author, Emma Hart, comes an all-new awkward romcom about what happens when you mix tequila with your best friend--and the bedroom.The official description for this hilarious best-friends-to-lovers romantic comedy is coming soon!
Embrace the magic of tarot and perfectly match the cards with mixed drinks in this beautifully illustrated bar book. “Don’t take advice from tequila, that’s the tarot’s job.” Tarot & Tequila is a positive and spiritually uplifting guide that includes both basic and humorous tequila-inspired meanings of all 78 tarot cards that both beginners and experienced tarot card readers will relate to. Featuring 40 cocktail recipes—one for each Major Arcana card plus bonus Minor Arcana drinks, too—based on the attributes of the cards themselves, as well as a mystical pairing that explains why professional tarot card reader David Ross chose to pair each card to their respective drink, this magical mixology book can be used as both a guide and a recipe book. Try drinks like: -The High Priestess, an elixir of tequila, lemon juice, thyme, and seltzer -The Chariot, a tequila version of a Moscow Mule, with lemon, beet, and apple juices -The Four of Wands, a positive concoction of rum, homemade fennel liqueur, and more Perfect for fans of drinking, bartending, and tarot alike, this beautifully illustrated book makes both a perfect gift and a must-have addition to any home bar.
Pour yourself a drink and brush up on your literary knowledge with this clever guidebook that pairs cherished novels with both classic and cutting-edge cocktails. No B.A. in English required! From barflies to book clubs, Tequila Mockingbird is the world's bestselling cocktail book for the literary obsessed. Featuring sixty-five delicious drink recipes paired with wry commentary on history's most beloved novels, Tequila Mockingbird also includes bar bites, drinking games, and whimsical illustrations throughout. Drinks include: The Pitcher of Dorian Grey Goose The Last of the Mojitos Love in the Time of Kahlua Romeo and Julep A Rum of One's Own Are You There, God? It's Me, Margarita Vermouth the Bell Tolls and more! 2013 Goodreads Choice Award (Food & Cookbooks) Entertainment Weekly Great Gifts for Book Lovers BookPage Best of 2013 Clue on Jeopardy
Sofia comes from a family of storytellers. Here are her tales of growing up in the barrio in McAllen, Texas, full of the magic and mystery of family traditions: making Easter cascarones, celebrating el Dia de los Muertos, preparing for quinceañera, rejoicing in the Christmas nacimiento, and curing homesickness by eating the tequila worm. When Sofia is singled out to receive a scholarship to boarding school, she longs to explore life beyond the barrio, even though it means leaving her family to navigate a strange world of rich, privileged kids. It’s a different mundo, but one where Sofia’s traditions take on new meaning and illuminate her path.
IACP AWARD WINNER • Indulge your thirst for new ways to enjoy tequila and mezcal with 60+ recipes for agave cocktails from a James Beard Award–nominated author and New York Times spirits writer. From riffs on classics such as the Mezcal Mule and Oaxaca Old-Fashioned to new favorites such as Naked and Famous or Smoke and Ice, discover how to use mezcal and tequila to create cocktails in nearly every classic cocktail formula—from flip to sour to highball—that highlight the smoky, edgy flavors of these unique and popular spirits. Robert Simonson, author of The Old-Fashioned and The Martini Cocktail, covers a broad range of flavors with doable, delicious recipes that are easy to assemble, most only requiring three or four ingredients. This comprehensive, straightforward guide is perfect for tequila and mezcal enthusiasts looking for creative ways to enjoy agave spirits more often and in more varied ways—or for anyone who just likes to drink the stuff.
The New Tequila Tequila has come a long way since the days of salt, shot, lime, repeat. With tequila consumption on the rise, people are choosing tequila on more occasions, experimenting with new labels, and learning to appreciate the nuances of flavor. TEQUILA is an all-in-one reference for the top-shelf tequila connoisseur, with chapters on the history and lore of tequila, insight into how tequila is made, an exploration of the agave fields of Jalisco, and a drinker’s guide to the four types of tequila: blanco, reposado, añejo, and extra añejo. James Beard Award—winning author and chef Joanne Weir takes tequila beyond the margarita (although she opens the book with the very best margarita recipe) to a wide range of drink and food recipes. TEQUILA features more than 35 cocktails from her own repertoire, as well as contributions from some of the top tequila bar-tenders in the country, including classics like the Sangrita and La Batanga and novel variations like the Cable Car No. 2 and the Surly Temple. Weir also presents more than 20 tequila-infused sides, mains, and desserts, from Gazpacho with Drunken Prawns to Bay Scallop Ceviche to Tequilamisu. Join a new generation of aficionados for a celebration of the agave plant’s most spirited and fiery creation, along with new and innovative ways to appreciate tequila.
Tequila Key is just like any other small town and I'm just like any other small town psychic. Scratch that. Tequila Key is a world onto itself and some people might think that I am one crayon short of the box. And, if we're being totally honest, Tequila Key is just like any other small town - if that town boasts a voodoo priestess and a few white witches for flavor. Turquoise blue water and the best margaritas this side of Mexico make it hard to leave. I'm Althea Rose, co-owner of Luna Rose Potions & Tarot Shop, and I've just stumbled into a love triangle while trying to save my best friend from being accused of murder. See? Just like any other small town.
Once little more than party fuel, tequila has graduated to the status of fine sipping spirit. How the Gringos Stole Tequila traces the spirit's evolution in America from frat-house firewater to luxury good. But there's more to the story than tequila as upmarket drinking trend. Author Chantal Martineau spent several years immersing herself in the world of tequila -- traveling to visit distillers and agave farmers in Mexico, meeting and tasting with leading experts and mixologists around the United States, and interviewing academics on either side of the border who have studied the spirit. The result is a book that offers readers a glimpse into the social history and ongoing impact of this one-of-a-kind drink. It addresses issues surrounding the sustainability of the limited resource that is agave, the preservation of traditional production methods, and the agave advocacy movement that has grown up alongside the spirit's swelling popularity. In addition to discussing the culture and politics of Mexico's most popular export, this book also takes readers on a colorful tour of the country's Tequila Trail, as well as introducing them to the mother of tequila: mezcal.