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This dissertation, "Tenant Mix Planning in Hong Kong Shopping Centres" by Luen-yan, Choi, 蔡鸞恩, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The successful factors of a shopping centre include the location, accessibility, design layout, tenant mix, internal environment and design, facilities provision. Many scholars argue on the successful factors of a shopping centre which are either the location or the tenant mix. According to Abratt et al. (1985), he mentioned the tenant mix was the most important determinant affecting the shopping centres. Once the shopping arcade is strategically positioned in a prominent location with frequent contacts to shoppers and the public, tenant mix will become the next most critical factor to the success of the shopping centres. Since Hong Kong has a comprehensive and convenient transportation network, it reduces the significance of location for a successful shopping centre. The purpose of this thesis is to focus on the importance of tenant mix and determinants of tenant mix in retail property management in Hong Kong shopping centre. The objective of this paper accounts for (1) the significance of tenant mix and (2) the most critical determinants of trade mix and (3) making suggestions for retail property management. There is a case study conducted in Mira Mall. It mainly focus on several theories related to tenant mix planning. They included (1) Central Place Theory, (2) Retailer Agglomeration, (3) Store Choice Model, (4) Retail Demand Externalities and (5) Bid- Rent Theory. Literature review, interview with leasing manager and survey questionnaire are under studied in order to get the result. The sample for this study is taken in form of simple random sampling. Interviewees were drawn from the shoppers in Mira Mall. Their opinions would be summarized for the analysis of a well-balanced tenant mix. The research result showed that a well-planned tenant mix is necessary and it can provide positive effects. It firstly identifies most of the customers' needs for the area in forming the tenant mix. Anchor tenants are the most critical determinants which affected the patronage and choice of the shopping centre. It helps to generate positive retail demand externalities and differentiation. Secondly, tenant selection of other tenants to match with the anchor tenants is essential. In tenant placement strategy, landlord is suggested to use the strategy of homogenous agglomeration. Stores should avoid vicious competition, they should treat them as synergy effect among the trade area. Meanwhile in order to adapt to the changing environment and survive in the market, frequent reviews of the existing tenant mix is important. This act could help the centre to keep competitive power among the competitors nearby. Once the strategy is successful, they will have a great return and benefits including the reinforcement in promoting the corporate image and goodwill for both the developers and the tenants. This creates a win-win situation. DOI: 10.5353/th_b5118458 Subjects: Shopping centers - China - Hong Kong - Management Commercial leases - China - Hong Kong
This dissertation, "A Study of Tenant Mix Planning of Regional Shopping Centres and Its Implications" by Kit-ying, Fung, 馮潔英, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4389548 Subjects: Store location - Economic aspects - China - Hong Kong Shopping centers - Economic aspects - China - Hong Kong Shopping centers - China - Hong Kong - Planning
This dissertation, "The Influence of Tenant Mix Planning on the Patronage of Neighborhood Shopping Centres in Hong Kong" by Wing-chung, Henry, Tang, 鄧榮聰, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4440205 Subjects: Shopping centers - China - Hong Kong Joint occupancy of buildings - China - Hong Kong Mixed use developments - China - Hong Kong Commercial leases - China - Hong Kong
This dissertation, "An Empirical Analysis of the Retail Tenant Mix of General Shopping Centres in Hong Kong" by Chin-wang, Chris, Tsui, 崔展宏, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3196926 Subjects: Shopping centers - Economic aspects - China - Hong Kong Rent charges - China - Hong Kong Commercial leases - China - Hong Kong
This dissertation, "Factors Affecting the Success of Shopping Centres in Hong Kong" by Sau-wan, Wong, 黃秀雲, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centre is very important in our daily life. It consists of retail stores and leisure facilities for public to spend their time as well as maximises their quality of lives. Many decades ago, the majority of shopper preferred to shop in street fronting outlets and the open food markets. After a well development of retail business, there was a move away from the open markets to shopping centres. In the past two decades, the economy of Hong Kong has undergone a remarkable transformation, which continues to grow strongly recent years. The development of a shopping centre has got dynamic changes as well. The demand for an improved quality of life is increasing so that the basic shopping environment cannot satisfy shoppers. Apart from having good shopping environment in shopping centres, shoppers expect to take other advantages such as receiving exciting experience and having diversification of tenant mix. In fact, a successful shopping centre should be accommodated in a multi-purpose building where integrated with different facilities, for example shopping, entertainment, dining, and recreation. It aims to reduce the travel time of shoppers and provide what they actually need. Four shopping centres, APM, New Town Plaza, Telford Plaza and Maritime Square, are selected in this dissertation. Seven factors including location and visibility, accessibility, size, design and layout, anchor tenant, tenant mix and promotion which affect the success of shopping centres in Hong Kong are chosen after study the literature review. Nevertheless, numerous scholars argued the relative importance of the factors, for example, Beddington (1982) and Abratt et al.(1985) emphasized that the success of a shopping centre was affected by the tenant mix which was the single most important determinant. Abghari and Hanzaee (2011) opined that the tenant mix is an influential factor of a shopping centre while other factors are less important. Consequently, two hypotheses were established in this study. In this research, the importance of the factors for successful shopping centres was studied in details and this would be useful for owners and management operators of shopping malls. Total twelve research questions were analyzed through conducting surveys for tenants and shoppers, and they were categorized into two categories which were to find out the dominant factors affecting the success of shopping centres and to rank those factors in order to find out the most crucial factor. After performing the thorough data analysis, it was found that "accessibility" and "tenant mix" were the dominant factors affecting the success of shopping centres where "accessibility" was the most crucial factor. Recent years, with the development and improvement of transportation network, the importance of "accessibility" factor has gradually increased. Actually, "accessibility" was the main reason to attract people to visit shopping centres, which could increase the pedestrian flow and sales volume of the malls. In addition, shoppers were not willing to spend time on travelling so that "accessibility" became more important. On the other hand, the findings of this survey showed that "tenant mix" was less important than "accessibility" due to the similar tenant mix and homogenous shopping centres in Hong Kong, and it also showed that "promotion" was the least important affecting the success of shopping centres. It was becau...
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