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An elegant argument for a bold new economic direction
Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a “fan” customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Taking this path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable “currency” - both as direct buyers and as active ambassadors. This a must-read for all business decision-makers who want to improve the quality of their customer relationships, while saving money and achieving more than just short-term success. From the contents: - Definition of fan customers and what “emotional customer loyalty” means - Distinct value of the fan customer as a value-added partner and ambassador - FANOMICS as a management program in customer relationship management - Concrete suggestions for implementing FANOMICS - Best practices and illustrative examples of tops and flops from the business world
How do established powers react to growing competitors? The United States currently faces a dilemma with regard to China and others over whether to embrace competition and thus substantial present-day costs or collaborate with its rivals to garner short-term gains while letting them become more powerful. This problem lends considerable urgency to the lessons to be learned from Over the Horizon. David M. Edelstein analyzes past rising powers in his search for answers that point the way forward for the United States as it strives to maintain control over its competitors. Edelstein focuses on the time horizons of political leaders and the effects of long-term uncertainty on decision-making. He notes how state leaders tend to procrastinate when dealing with long-term threats, hoping instead to profit from short-term cooperation, and are reluctant to act precipitously in an uncertain environment. To test his novel theory, Edelstein uses lessons learned from history’s great powers: late nineteenth-century Germany, the United States at the turn of the twentieth century, interwar Germany, and the Soviet Union at the origins of the Cold War. Over the Horizon demonstrates that cooperation between declining and rising powers is more common than we might think, although declining states may later regret having given upstarts time to mature into true threats.
The OECD Development Assistance Committee (DAC) conducts periodic reviews of the individual development co-operation efforts of DAC members. The policies and programmes of each member are critically examined approximately once every five years.
Sustainable Cities is about the challenges faced by our urban environments and how these can be met. Examining the built environment at three levels of observation - individual buildings, urban neighbourhoods, and entire cities and towns, the first part of the book reveals the scale of the task. The second part of the book offer a critical assessment of the techniques used to assess urban development, including the measurement of greenhouse gas emissions, ecological footprint analysis, and the measurement of urban biodiversity, where different approaches can yield significantly different results. It concludes with an alternative approach to greenhouse gases, making the case for them to be seen as a resource rather than as a liability. In the final part, case studies of best practice are presented. With contributions from a range of leading international specialists, Sustainable Cities will be essential reading for academics and professionals in urban and municipal planning, environmental policy and planning, architecture, urban geography, climate change, energy resources and environmental science and technology.
Human Settlement Development is a component of Encyclopedia of Institutional and Infrastructural Resources in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Human Settlement Development deals, in nine parts and four volumes , with a myriad of issues of great relevance to our world such as: Urban Sustainability and the Regional City System in the Asia Pacific; Peri-Urbanization: Zones of Rural - Urban Transition; Urban Sustainability: Theoretical Perspectives on Integrating Economic Development and the Environment; Rural Sustainability; Using Foreign Direct Investment to Improve Urban Environmental Infrastructure and Services- The Case of Hanoi, Vietnam; The Long Road Towards Sustainable Cities: The Dutch case; Urban Dimensions of Sustainable Development; Rural Development: Participation and Diversity for Sustainability; The Cities, the State and the Markets: In Search of Sustainability These four volumes are aimed at the following five major target audiences: University and College students Educators, Professional practitioners, Research personnel and Policy analysts, managers, and decision makers and NGOs.
This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.