Steven C. Brandt
Published: 1982
Total Pages: 214
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Good ideas aren't enough to make businesses survive. To be successful, today's entrepreneurs must know how to pick partners, set objectives, hire quality people, and expand their businesses methodically. This practical guide defines a systematic, managerial approach to build a business and avoid the pitfalls that lead to failure. Twenty-six real-life case studies breathe life into crucial matters such as cash flow and rewarding performance. With updated references for today's business climate, this book will help entrepreneurs, executives, managers, and students make crucial business decisions.