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No matter what the medium, from print to broadcast to digital, Working with Words presents the best writing advice for journalists. It is designed to help students gain the grammatical and stylistic skills they need and then serve as a reference throughout their careers. Written by working journalists, with parts devoted to grammar and mechanics as well as journalistic style and writing for different media, it offers coverage the Associated Press Stylebook does not — and it’s affordably priced at 30-50% less than competing texts. The new edition contains tools that make it even easier to navigate, tackles the unique issues inherent to writing for online media, and offers improved grammar and writing instruction.
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
This indispensable guide has been revised and expanded with the latest research and guidance for working with learners with reading challenges, including dyslexia. The book shows how reading tutors--including educators, volunteers, and parents--can deliver individualized lessons for struggling students in grades K–3. Chapters offer step-by-step guidance for providing effective one-on-one instruction at the emergent, beginning, and transitional stages of reading, and address the needs of English language learners. In a large-size format for easy photocopying, the manual features 39 reproducible handouts and forms. Tutor training is facilitated by videos of sample sessions (at the companion website). The website also gives book purchasers access to downloadable copies of the handouts and forms. New to This Edition *More explicit recommendations for addressing the needs of children with dyslexia. *New phonemic awareness task to use in assessment. *Expanded and clarified directions for many of the lessons. *Additional instructional activities, including reproducible FastRead sheets. *Reproducible tools and training videos now provided online.
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Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)