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Study with reference to India.
This Study Attempts To Evaluate The Pattern Of Televiewing Among Young Educated Indian Women And The Social Factors That Determine Them. The Consequences Of Televiewing In Areas Of Modernization, National Integration And Women`S Development Are Also Taken Up.
Study conducted at the Patna Municipal Corporation area of Patna town in Bihar State, India.
Women's inclinations to identify with television characters varies with their assessment of the realism of these characters and their social world.
Contemporary cultural theory, feminist criticism, and ethnography converge in this provocative study of the construction of meaning in mass culture. Television Culture and Women's Lives explores the complex relationship between the gender conflicts played out in the scripts of the popular television show thirtysomething and the real-life conflicts experienced by "baby-boomer" women viewers. Women viewers often reinterpreted the program's conservative view on gender roles, seeing it instead as a protest against real dilemmas women face as they try to integrate career and family priorities. Heide's study confirms women viewers' close identifications with thirtysomething characters and positions audience responses against the backdrop of changes in the lives of women in the 1980s and 1990s. Television Culture and Women's Lives accessibly treats fascinating issues related to cultural criticism, the relationship between mass media, and audiences, and the struggles faced by women in late twentieth-century America.
The Present Work Is A Study Of Media Influence On Women Vis-À-Vis Their Own Development.The Influence Of Media On Rural Women With Regard To Certain Issues Is Quite Perplexing To A Commoner, But A Challenge For The Researcher To Interpret. In A Few Selected Areas Of Developmental Impact, Not Much Difference Exists Between The Rural And The Urban Women.This Work Identifies An Insight Into Media Content Priorities, Developmental Preferences Of Women And Also Their Access To Media. Unless Women Participate On A Larger Scale In Media Production And Consumption, Their Right To Policy Formulation And Decision Making Will Remain A Distant Dream In A Fast Changing World. If Technologies And Information Societies Are Only Male Controlled, The Proposal Of An Impending Knowledge Revolution Will Remain Ill-Prepared And Non-Executable For Half Of Global Population Is Women. In Such A Scenario, Studies Like This Are Of More Relevance And Utility.
Between the nineteenth century and the mid-twentieth century television transformed from an idea to an institution. In Gender and Early Television, Sarah Arnold traces women's relationship to the new medium of television across this period in the UK and USA. She argues that women played a crucial role in its development both as producers and as audiences long before the 'golden age' of television in the 1950s. Beginning with the emergence of media entertainment in the mid-nineteenth century and culminating in the rise of the post-war television industries, Arnold claims that, all along the way, women had a stake in television. As keen consumers of media, women also helped promote television to the public by performing as 'television girls'. Women worked as directors, producers, technical crew and announcers. It seemed that television was open to women. However, as Arnold shows, the increasing professionalisation of television resulted in the segregation of roles. Production became the sphere of men and consumption the sphere of women. While this binary has largely informed women's role in television, through her analysis, Arnold argues that it has not always been the case.
In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
Contributed articles with reference to India.
UNESCO pub. Monograph on unequal opportunities for women regarding their portrayal and participation in mass media - examines image, employment, working conditions, vocational training, etc. Of women in such media as radio, television, film and newspapers, the use of media in female development projects, widening of opportunities for women, etc., and includes a format (questionnaire) for media analysis. Bibliography pp. 207 to 221.