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The apparel retail industry is one of the largest employers in the United States and has experienced vast changes since the first department stores appeared in the 1800s. Employment as a retail salesperson was long considered a rewarding career choice for people who enjoyed interacting with customers. However, research showed that perceptions of retail as a career choice and the satisfaction of shoppers were on the decline. Low levels of employee job satisfaction and customer service ratings for retail employees, as well as negative perceptions of retail as a career provided an opportunity for the introduction of hybrid technology interfaces. These interfaces could support employees in their work, improve customer service and provide additional experience and knowledge for purposes of retail employee career development. This study examined apparel retail employees and the factors that influenced their intention to adopt three different hybrid technology interfaces representing emerging technologies for the apparel retail industry: a body scanner, product configurator and social networking. The Technology Acceptance Model served as a theoretical framework for evaluating employees' behavioral intention to use the three emerging technologies. A laboratory setting with examples of the three technologies was used to test apparel retail employee reactions and data were collected using a questionnaire. The results showed that the usefulness of the technology was a main influence on behavioral intention for all three types. Conceptual frameworks based on the Experience Economy and the retail store as a theater space for staging experiences, rather than services were also used to evaluate future applications of technology inside clothing stores as part of customer and employee service interactions. Participant responses to openended questions provided additional insight into the capacity of technologies to support employee work and develop skills and knowledge for future job positions. A career path for possible new job roles associated with technology adoption and a future retail store concept are presented as well as implications of study findings for retailers.
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
Information technology (IT) has changed the dynamics of competition in the U.S. economy. Firms are gaining competitive advantage by competing on technology-enabled processes. For the retail industry, technology is breaking down the barriers between different retail channels and is making omnichannel retailing inevitable - an integrated sales experience that melds touch and-feel information in the physical world with online content. Omnichannel retailing is becoming a trend, critical for the success of retailers. To keep up the pace of change, existing retailers will need to create an omnichannel strategy and develop more omnichannel innovations. Based on the theories of resource-based view (RBV), IT business value, and competitive dynamics, this study examines the factors that affect cross-channel capabilities and managerial actions in the U.S. apparel industry. We have collected a longitudinal dataset on public apparel companies from 1995 to 2007. The empirical results reveal that both the quantity and scope of investments in enterprise IT applications are positively related to cross-channel capabilities. Financial resources positively moderate the relationship between enterprise IT applications and cross-channel capabilities. We find that enterprise IT applications increase the frequency and broaden the types of managerial actions. The effects of cross-channel capabilities on managerial actions are mixed. While market-oriented capabilities such as e-commerce and multi-channel cross-selling capabilities broaden the types of managerial actions, operation-oriented capabilities, such as cross-channel fulfillment, narrow the range of a firm's managerial actions. The findings of the study provide important implications for managers in apparel and other retail sectors.
An immersive, first-hand account of retail worker surveillance and resistance in the digital age. Technology has sped up the world of retail clothing, rushing affordable, trendy garments to consumers and enriching multinational retail giants like Zara and H&M. But beneath the success of fast fashion, there is a grimmer story to be told—that of the people who do the actual producing and selling. Working undercover in two of the world’s largest fast fashion stores in New York City, Madison Van Oort observed firsthand how data and surveillance shape the lives of low-status workers in an industry in flux—and how these workers are fighting back. Worn Out provides an on-the-ground look at how technology helps create this just-in-time workforce, how feminized and racialized workers experience and respond to new forms of digital control, and how collective struggles for racial, gender, and economic justice in and around retail spaces inform these workers’ resistance. Worn Out draws on interviews with dozens of front-line workers and labor activists, and on evidence gathered at corporate conferences, to expose the exploitative reality of retail labor in the digital age. Van Oort shows how digital tools lubricate the shift toward just-in-time retail by collecting real-time data on not only customer behavior but also worker performance and how these tools—including automated scheduling platforms, biometric timeclocks, and cashier metrics—increase these workers’ already heightened insecurity. One of the first ethnographies of this “thriving” industry, Van Oort’s book pulls open the curtain between production and consumption and reveals the real cost of fast fashion.
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
This book presents applications of blockchain technologies to foster sustainable development in the textile and clothing supply chain. The concept of Textiles and Fashion Sustainability has grown to a wider extent today. Among the list of items to achieve Sustainability in Textiles and Fashion, the key element is the traceability of supply chains in terms of mapping and tracing the entire supply chain to ensure sustainable supply chain management. Reliable and transparent, efficient data is one of the crucial requirements for Textiles and Fashion Sustainability in today’s advanced industrial context and this is possible in this advanced era by various technological advancements such as Block chain technologies. These days one can see a widespread application of blockchain technology in the Textiles and Clothing sector. The core competencies of blockchain technology namely transparency, data auditability, privacy, value transfer, and process efficiency and automation are very much essential for achieving the multifold objectives under the theme Textiles and Fashion Sustainability.
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Every Action Can Make a Difference In recent years churches have rediscovered the centrality of concern about poverty to the gospel of Christ. Yet we can still so easily fall into the trap of adding social action into our lives as an optional extra when convenient, rather than letting the heart of Jesus for justice for those in poverty affect every area of our lives and our discipleship. A practical tool for churches and small groups, and incorporating discussion questions and accompanying videos, A Call to Act demonstrates that, in order to engage with poverty and need, we must re-evaluate our own attitudes and adopt a poverty-busting lifestyle. There are undoubted challenges to embracing a life of simplicity but these are broken down into ideas for action. Whether getting up close to poverty, rejecting comfort in favour of compassion, or living with a more poverty-focused lifestyle, churches and individuals will be empowered to live out Jesus’ principles of justice, mercy, and the care of creation within their own communities and the wider world.