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This book provides an extensive overview of the diffusion of Information and Communication Technologies (ICTs) in developing countries between 2000 and 2012. It covers issues such as country-specific ICT diffusion patterns, technological substitution and technological convergence. By identifying social, economic and institutional prerequisites and analyzing critical country-specific conditions, the author develops a new approach to explaining the emergence of their technological takeoff. Readers will discover how developing countries are now adopting ICTs, rapidly catching up with the developed world in terms of ICT access and use.
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
It. is well known that t.he introduction of a new technology in one organization not always produces the intended benefits (Levine, 1994). In many cases, either the receivers do not reach the intended level of use or simply the technology is rejected because it does not match with the expectations (true or false) and the accepted psychological effort to use it. The case of formal methods is a paradigmatic example of continual failures. The published cases with problems or failures only constitute the visible part of a large iceberg of adoption cases. It. is difficult to get companies to openly express the problems they had; however, from the experience of the author, failure cases are very common and they include any type of company. Many reasons to explain the failures (and in some cases the successes) could be postulated; however, the experiences are not structured enough and it is difficult to extract from them useful guidelines for avoiding future problems. Generally speaking, there is a trend to find the root of the problems in the technol ogy itself and in its adequacy with the preexistent technological context. Technocratic technology transfer models describe the problems in terms of these aspects. Although it is true that those factors limit the probability of success, there is another source of explanations linked to the individuals and working teams and how they perceive the technology.
Inhaltsangabe:Abstract: This paper evaluates how corporate venture capital investment can contribute to sustaining the competitiveness of large high technology concerns. In the first section the author sets the framework by explaining terminology in the context of technolgy and innovation as well as the market for technology companies. In addition, general issues regarding technology companies and their market environment are discussed. To obtain a means of evaluation, then issue of competitiveness of high technology concerns in the current market situation is examined in general. Competitiveness is discussed and explained by reviewing a substantial amout of literature along a framework developed by Feurer and Chaharbaghi. The chapter culminates in developing an approach to sustaining competitiveness for high technology concerns. As the aspects that determine competitiveness cover a broad spectrum, this section is the main part of the paper. Once an approach to sustaining competitiveness has been developed the third and last part examines in which way the efforts of high technology concerns to sustain competitiveness are advanced by corporate venture capital investment. Essentially, the conclusions drawn do not negate the effect of corporate venture capital, but set a limited and consise scope for corporate venture capital investment. Inhaltsverzeichnis:Table of Contents: List of abbreviations5 List of figures6 List of tables7 A.Introduction and methodology8 B.Basics regarding technology and high technology concerns10 I.Definitions and characteristics of technology and the technology market10 1.Science and research10 2.Technology10 3.Technique13 4.Types of research14 5.Innovation14 6.The concept of core technology15 7.Technology S-curve and life-cycle16 8.Technology intensity19 9.Customers22 10.Technology companies24 11.The field of research management of technology 25 12.The scope of this paper26 II.Target firms and the high technology market26 1.Market trends27 2.Strengths and weaknesses of target firms when compared with other types of technology companies28 a.Weaknesses28 b.Strengths29 3.Window on technology29 4.New technologies and new markets32 C.Competitiveness33 I.Customer values34 1.Real option values for customers36 2.Competitive values38 II.Shareholder values40 1.Real option values for shareholders42 2.Relation of customer and shareholder values42 III.The ability to act and react and the dynamism [...]
"This book reviews different approaches and methodologies used in dealing with issues related to mobile ICTs, and presents successful examples mobile ICT adoption in developing countries, addressesing the impact of culture on mobile ICT adoption and deployment"--Provided by publisher.
"A broad and diverse perspective is presented from various industries throughout the world. This approach provides students better understanding of key success factors for implementation of technology projects. Students see first-hand how to implement technological change by examining the processes, routines, organizational structure, cultural and leadership factors that relate to introducing and implementing successful new technology. The most exciting and beneficial aspect of this text is its authorship, the cases were written by leading experts from top institutions around the world including USA, UK, Germany, Japan, Korea, Australia and Canada."--Pub. desc.