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Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Drawing on work in critical theory, feminism and social history, this book traces the lines of tension shot through Victorian culture by the fear that the social world was being reduced to a display window behind which people, their actions and their convictions were exhibited for the economic appetites of others. Affecting the most basic elements of Victorian life - the vagaries of desire, the rationalisation of social life, the gendering of subjectivity, the power of nostalgia, the fear of mortality, the cyclical routines of the household - the ambivalence generated by commodity culture organizes the thematic concerns of these novels and the society they represent. Taking the commodity as their point of departure, chapters on Thackeray, Gaskell, Dickens, Eliot, Trollope, and the Great Exhibition of 1851 suggest that Victorian novels provide us with graphic and enduring images of the power of commodities to affect the varied activities and beliefs of individual and social experience.