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Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters.
This is part of a series which covers the NVQ and GNVQ language options in Business, and Leisure & Tourism, and is available in French, German and Spanish. Each course comprises a student book, a resource and assessment file, two presentation cassettes and two consolidation cassettes. End-of-unit progress checks are cross-matched with NVQ criteria for assessment in reading, speaking and writing, and each of the resource files contains photocopiable worksheets and a cassette for preparation and assessment in all four skills.
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
This book explores the nature and meaning of doing business and finds it calls for much more than most think. Seattle Pacific School of Business Dean Jeff Van Duzer presents a robust Christian approach that integrates biblical studies with the disciplines of business and displays a vision of business that contributes to the very purposes of God.
This is part of a series which covers the NVQ and GNVQ language options in Business, and Leisure & Tourism, and is available in French, German and Spanish. Each course comprises a student book, a resource and assessment file, two presentation cassettes and two consolidation cassettes. End-of-unit progress checks are cross-matched with NVQ criteria for assessment in reading, speaking and writing, and each of the resource files contains photocopiable worksheets and a cassette for preparation and assessment in all four skills.
Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
Let Me Get My Coffee! Then We’ll Talk Business And the Lessons I Learned as an Entrepreneur Don’t like your job? Start your own business! You are so good at that! You should start your own business! Stop slaving away 60-70 hours a week for them and start your own business! We hear something like this nearly every day. On the job, in church, and from family and friends. Today, there are more entrepreneurial programs popping up in colleges across the nation and experts everywhere telling you to just do it! You probably know a few people who at least have side hustles or a small business. They’re generally easy to start, but running and growing a business is whole different story! It’s not easy, but it can be very rewarding. Is it for you? Can you weather-the-storm to stay in business. What does it take to make a decent living and not throw in the towel? Let Me Get My Coffee! Then We’ll Talk Business is not about choosing your legal structure, writing the business plan, raising capital or bank financing. There are tons of books out there on this already. This book is about how I started my latest venture—Blue Print Resumes & Consulting, what I did wrong and what I did right to generate six-figure revenues, stayed in business during the most difficult times, and continue to make a great living 14 years and counting! I talk about: · Visualizing · How I Started with Just $500 and Grew to Multiple Locations Around the U.S. · How I Handled Down Times · Mistakes I Made with Advertising · Choosing the Right Clients to Work With · Growing Pains And More! Let Me Get My Coffee! Is the first book in my coffee talk series. If you’re a startup or an aspiring business owner, just let me get my coffee and I will give you an idea of some of the hurdles you may have to face and how to keep pushing through adversity. From my lessons learned, you’ll read how to be profitable and keep the lights on! Wendy Steele is the founder of BluePrint Resumes & Consulting located in Atlanta, GA. With multiple offices throughout the U.S. Since 2005, she has experienced nearly all aspects of what it’s like to start and run a small business, and is now on a journey to share her knowledge with you. For more information visit: wendydsteele.com or: wendyknows.net—a blog on what she knows about business and careers. To learn about BluePrint Resumes & Consulting visit: blueprintresumes.com.
A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.