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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.
As a relatively young field, emergency management has already undergone considerable evolution and change. And now that Web 2.0 technologies and social media sites such as Facebook and Twitter have become inherently ingrained in all facets of our lives, emergency managers must once again re-evaluate best practices and standardized approaches.Provid
Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society. Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community Re-envisions how we support causes and address serious issues in our connected society Outlines how organizations must operate—and what happens when they don't re-think their work Features interviews with over twenty-five leading thinkers/authors/organizational leaders Innovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items.
This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage.
Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.
In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that. For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce: Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated "best practices." In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.
Over 3,100 total pages ... CONTENTS: The Nexus of Extremism and Trafficking: Scourge of the World or So Much Hype? Crossing Our Red Lines About Partner Engagement in Mexico Two Faces of Attrition: Analysis of a Mismatched Strategy against Mexican and Central American Drug Traffickers Combating Drug Trafficking: Variation in the United States' Military Cooperation with Colombia and Mexico Ungoverned Spaces in Mexico: Autodefensas, Failed States, and the War on Drugs in Michoacan U.S. SOUTHWEST BORDER SECURITY: AN OPERATIONAL APPROACH TWO WARS: OVERSEAS CONTINGENCY OPERATIONS AND THE WAR ON DRUGS WHAT HAVE WE LEARNED FROM THE WAR ON DRUGS? AN ASSESSMENT OF MEXICO’S COUNTERNARCOTICS STRATEGY THE DIVERSIFICATION OF MEXICAN TRANSNATIONAL CRIMINAL ORGANIZATIONS AND ITS EFFECTS ON SPILLOVER VIOLENCE IN THE UNITED STATES Mexican Drug Trafficking Organizations: Matching Strategy to Threat THE IMPACTS OF SOCIAL MEDIA ON CITIZEN SECURITY BEHAVIOR IN MEXICO Combating Transnational Organized Crime: Strategies and Metrics for the Threat Beyond Merida: A Cooperative Counternarcotics Strategy for the 21st Century MEXICAN DRUG CARTELS AND TERRORIST ORGANIZATIONS, A NEW ALLIANCE? THE EFFECTIVE BUSINESS PRACTICES OF MEXICAN DRUG TRAFFICKING ORGANIZATIONS (DTOs) DRUG TRAFFICKING AND POLICE CORRUPTION: A COMPARISON OF COLOMBIA AND MEXICO CRISIS IN MEXICO: ASSESSING THE MÉRIDA INITIATIVE AND ITS IMPACT ON US-MEXICAN SECURITY BORDER SECURITY: IS IT ACHIEVABLE ON THE RIO GRANDE? Borders and Borderlands in the Americas PREVENTING BULK CASH AND WEAPONS SMUGGLING INTO MEXICO: ESTABLISHING AN OUTBOUND POLICY ON THE SOUTHWEST BORDER FOR CUSTOMS AND BORDER PROTECTON DRUG TRAFFICKING WITHIN MEXICO: A LAW ENFORCEMENT ISSUE OR INSURGENCY? USSOCOM’s Role in Addressing Human Trafficking Southwest Border Violence: Issues in Identifying and Measuring Spillover Violence National Security Threats at the U.S.-Mexico Border Merida Initiative: Proposed U.S. Anticrime and Counterdrug Assistance for Mexico and Central America COCAINE TRAFFICKING THROUGH WEST AFRICA: THE HYBRIDIZED ILLICIT NETWORK AS AN EMERGING TRANSNATIONAL THREAT ORGANIZED CRIME AND TERRORIST ACTIVITY IN MEXICO, 1999-2002 Is the Narco-violence in Mexico an Insurgency? THE USE OF TERRORISM BY DRUG TRAFFICKING ORGANIZATIONS’ PARAMILITARY GROUPS IN MEXICO An Approach to the 40-Year Drug War EXPLOITING WEAKNESSES: AN APPROACH TO COUNTER CARTEL STRATEGY MEXICO AND THE COCAINE EPIDEMIC: THE NEW COLOMBIA OR A NEW PROBLEM? EXPLAINING VARIATION IN THE APPREHENSION OF MEXICAN DRUG TRAFFICKING CARTEL LEADERS Drug Cartels and Gangs in Mexico and Central America: A View through the Lens of Counterinsurgency The COIN Approach to Mexican Drug Cartels: Square Peg in a Round Hole Counterinsurgency and the Mexican Drug War THE UNTOLD STORY OF MEXICO’S RISE AND EVENTUAL MONOPOLY OF THE METHAMPHETAMINE TRADE Competing with the Cartels: How Mexico's Government Can Reduce Organized Crime's Economic Grip on its People FIGHTING CORRUPTION IN MEXICO: LESSONS FROM COLOMBIA Defeating Mexico's Drug Trafficking Organizations: The Range of Military Operations in Mexico Drug Trafficking as a Lethal Regional Threat in Central America What Explains the Patterns of Diversification in Drug Trafficking Organizations Evaluating the Impact of Drug Trafficking Organizations on the Stability of the Mexican State
These proceedings represent the work of researchers participating in the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018) which is being co-hosted by Georgetown University and George Washington University and is being held at The University of the District of Columbia (UDC) on 5-6 March 2018.