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Imagine capturing stunning, professional-looking product shots without needing a studio filled with expensive equipment and large flash units. This book teaches all the steps for creating your own tabletop photography studio. Affordable compact flashes offer a number of creative lighting options within your tabletop studio; and the appropriate lighting and backdrop, and the creative use of your camera's features are key to a perfect image. Author Cyrill Harnischmacher guides you through a variety of exposure and lighting techniques, and covers how to achieve excellent results using compact flash units. Whether you wish to capture product images for use in print or on the web, or you want to improve your photos for personal use, this book will provide you with everything you need to know to get great results. Topics include: Lighting Setups; Reflectors, Diffusors, and Accessories; Soft Boxes and Umbrellas; Strobe Flashes; Combining Long Exposures with Flashlights; Multi-Flash Exposures; Composition and Arrangements; Creating Backdrops; Product Photography; Smoke, Fog, and Special Effects; Food Photography and much more...
A guide to closeup photography, including information on equipment, lighting, framing, and more.
In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!
High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
Shoot Stunning, Professional Food Photography that Looks Good Enough to Eat! Snapping unbelievably gorgeous food photos has never been simpler than with Picture Perfect Food, your all-in-one guide to delicious-looking images from prolific photographer and educator, Joanie Simon. Whether you’re an up-and-coming food blogger, looking to break into commercial photography or capturing food just for fun (and your Instagram account), this approachable collection of tutorials will have you taking tantalizing and tasty shots with every snap of the shutter. No matter if you’re using your phone, your fanciest DSLR or any camera in between, you’ll gain complete confidence as you expand your technical knowledge and grow your artistic eye, creating awe-inspiring images that dazzle the senses. With her cheerful teaching style, Joanie walks you through each element of a masterful food photo in chapters devoted to Camera Settings, Light and Shadow, Story, Props Styling, Composition, Food Styling and Finding Inspiration. Learn how to find the best light in your house for standout shots and to delve into the shadows to create a moody and mesmerizing atmosphere; discover how to compose the elements in your scenes through color theory and visual weight for unforgettable images that capture and hold the eye; and uncover the secrets of styling sensational salads and stunning soups and keeping your cool when shooting frozen foods, among other essential tricks of the trade. With camera in hand and Joanie’s expert guidance at your fingertips, tackle every photography challenge with confidence and take your food photos from meh to mouthwatering in no time.
Learn to master lighting and composition in order to create amazing product shots! Whether you’re photographing a bottle of wine or a painting, a pair of shoes or a piece of jewelry, successful product photography first requires a thorough knowledge of light. You need to fully understand how light works—angles, reflectance, quantity, quality, shadows, and more—as well as how it interacts with the materials, shapes, surfaces, and textures you’re photographing. Once you know where to place the light and how to shape it, along with key compositional and photographic techniques, you can create beautiful photographs of any product or object you encounter. Of all the photographic genres, product photography requires the most precision, a consistent workflow, and a deep knowledge of optics. While this may seem daunting, anyone can learn to take great product photographs with photographer Nath-Sakura’s Product Photography: Lighting, Composition, and Shooting Techniques. Filled with inspiring and beautiful imagery, this book features a wide variety of products with diverse characteristics that will help you learn to tackle any challenge. Is the material glass, metal, liquid, plastic, or rubber? Is the surface’s finish shiny, reflective, dull, matte, or satin? Is the texture smooth, rough, or somewhere in between? Nath-Sakura addresses all of this and more. As opposed to other “photo cookbooks” out there, this book dives deep into the essential concepts you need to know in order to gain a strong technical background for your work. Plus, alongside the text and final photographs are plentiful diagrams, behind-the-scenes shots, and lighting setups to help you on your journey to mastering product photography. Whether your images are destined for catalogs, magazines, advertising, or fine art applications, Product Photography equips you with what you need to know to create flawless product shots. Table of Contents Introduction Part 1: The Laws of Optics and Light, and How to Use Them Part 2: Volume, Texture, and Material Part 3: Lighting and Practice Part 4: Composition and Color Part 5: Image Analysis and Lighting Setups
A classic reference enters the digital age! The long anticipated update of Steve Meltzer’s Photographing Your Craftwork is here--and finally artists have a guide that helps them produce high quality images of their work. Cutting through the jargon and hype around digital photography, Meltzer explains in plain language how digital cameras operate, and explores specific techniques for lighting and photographing jewelry, pottery, glass, installed art, stamps, coins, dolls, and other collectibles. Because a great portfolio and smart use of the internet are so important for professional success, there’s also advice on using such photo editing programs as Adobe™ Photoshop� and CorelPHOTO-PAINT Pro� to turn images into great photographic prints, exciting websites, eye-catching marketing materials, and submissions for exhibition jurying. A Selection of the Crafter's Choice Book Club.