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How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.
This first volume of the Collected Works of Mihaly Csikszentmihalyi represents his work on Art and Creativity. Starting with his seminal 1964 study on creativity up to his 2010 publication in Newsweek, the volume spans over four decades of research and writing and clearly shows Csikszentmihalyi’s own development as an academic, psychologist, researcher and person. Unconventional and unorthodox in his approach, Csikszentmihalyi chose the topic of creativity as a field of study believing it would help him be a better psychologist and advance his understanding of how to live a better life. The chapters in this volume trace the history of the study of creativity back to the days of Guilford and research on IQ and Jacob Getzels’ work on creativity and intelligence. Firmly grounded in that history, yet extending it in new directions, Mihaly Csikszentmihalyi started his life-long study on artistic creativity. His first extensive study at the School of the Art Institute of Chicago enabled him to observe, test and interview fine art students drawing in a studio. The study formed the very basis of all his work on the subject and has resulted in several articles, represented in this volume, on such creativity-related concepts as problem solving versus problem finding, the personality of the artist, the influence of the social context, creativity as a social construction, developmental issues and flow. The main contribution to the topic of creativity and also the main concept explored in this volume, is the Systems Model of Creativity. Seven chapters in this volume discuss the development of this conceptual model and theory.
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples. Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
For over a century, creativity has unfolded as a valuable field of knowledge. Emerging from disciplines like psychology, management and education, the field of creativity is making strides in others including the arts and engineering. Research and education in this field helped it establish an identity as evidenced by a growing number of courses and specialised journals. However, this progress has come with a price. In a domain like management, institutionalisation of creativity in learning, research and practice has left creativity subordinated to concerns with standardisation, employability and economic growth. Values like personal fulfilment, uncertainty, improvement and connectedness which could characterise systemic views on creativity need to be rescued to promote more and inclusive dialogue between creativity stakeholders. The author aims to recover the importance of creativity as a systemic phenomenon and explores how applied systems thinking, or AST, can further support creativity. This demonstrates how creative efforts could be directed to improve quality of life for individuals as well as their environments. The book uses the systems idea as an enquiring device to bring together different actors to promote refl ection and action about creative possibilities. The chapters offer conceptualisations, applications and refl ections of systems ideas to help readers make sense of the field of creativity in academia and elsewhere. Complemented by the author’s own personal, conceptual and practical journey, the insights of the book will act as a vital toolkit for management researchers, career-driven students, practitioners and all creators to define and pursue creative ideas and thrive through their journeys to benefit themselves, other people and organisations.
Engineers and technologists often operate from a worldview of "ones and zeros." The mission of this book is to interject the colorful world of creative thinking to help engineers and technologists learn to think and work differently. Thus, "idea engineering" becomes the driving force, transforming engineers and technologists into innovators and entrepreneurs, using case studies and anecdotes from first-hand experience. The material in this book is organized to take the reader through basic concepts and techniques of creative thinking and innovation, to better solve engineering and technological challenges. It provides an overall understanding of who, what, why, when, and how "idea engineering" can transform an individual and a company to formulate and apply the best possibilities. The target audience is university-level students and practitioners, especially upper division undergraduates and graduate students in engineering education, industrial engineering, engineering technology, science, and technology; and then engineering practitioners from an engineering, technology, or science background. It can be purchased individually as a text, professional trade or reference title, or accessed within a collection libraries and professional organizations would buy. In addition, the material in this book can supplement coursework in business, communication, management, and applied creative arts. As a core or supplemental text, it would make a great foundation for a one-credit course—or a part of any three-credit capstone design course or seminar—stressing creative thinking and innovation. It would also be a good overview for any layman interested in learning about creative thinking and innovation.
An answer to one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within a company or organization.
This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.
Nine innovative methods to think outside the box and solve complex system problems Managing Complex Systems provides specific tools and guidance needed to be a more creative and innovative thinker. Following the author's methodology, the reader will be better able to devise and implement nontraditional solutions to seemingly intractable complex problems. By challenging the reader to think in new and creative ways, the book offers a road map to success, whether measured in terms of competitive advantage, greater market share, improved productivity, or higher profits, all based upon better solutions to difficult problems. The first four chapters set the foundation for creative thinking by exploring the nature of large-scale systems and complexity, thinking inside and outside the box, and examples of how an inventive mind solves problems in both management and scientific domains. Subsequent chapters address nine focused methods that the author has formulated to help the reader think outside the box: * Broaden and generalize * Crossover * Question conventional wisdom * Back of the envelope * Expanding the dimensions * Obversity * Remove constraints * Thinking with pictures * Systems approach Real-life examples are provided for each method that demonstrate how the approach enhances problem solving and decision making in system development and management. Following the discussion of the nine methods, the author examines group decision making as well as additional creative thinking procedures devised by other researchers, including references that assist in exploring these methods in greater detail. The author ends with a wrap-up chapter that includes a test to help readers practice their tendencies toward creative thinking skills and action with respect to solving real-world problems. The nine methods discussed in this book have broad applicability and can be used successfully by managers with a wide range of responsibilities in business and technology. For anyone who is tired of the same old approach with the same old results, this book is essential reading.
Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its relevance to modern managers in the private and public sectors. It introduces ideas, skills and models to help students understand how creative thinking can aid problem solving, and how different techniques may help people who have different thinking and learning styles. This updated fifth edition includes fresh case studies, exercises and suggested reading, alongside extensive diagrams and thought-provoking questions. A new chapter considers the use of heuristics in decision-making situations faced by managers, and examines how aspects of creative problem solving can relate to such situations. It also introduces a complex in-tray exercise, which demonstrates how the conflicting demands on an individual manager can be considered in practice. Supporting PowerPoint slides for lecturers are available for each chapter. Creative Problem Solving for Managers will continue to be an ideal resource for undergraduate and postgraduate students studying problem solving, strategic management, creativity and innovation management, as well as managers looking to develop their decision-making abilities.