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How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.
Psychological insight is the creed of our time. A quiet academic discipline two generations ago, psychology has become a voice of great cultural authority, informing everything from family structure to government policy. How has this fledgling science become the source of contemporary America's most potent ideology? In this groundbreaking book—the first to fully explore the political and cultural significance of psychology in post-World War II America—Ellen Herman tells the story of Americans' love affair with the behavioral sciences. It began during wartime. The atmosphere of crisis sustained from the 1940s through the Cold War gave psychological "experts" an opportunity to prove their social theories and behavioral techniques. Psychologists, sociologists, and anthropologists carved a niche within government and began shaping military, foreign, and domestic policy. Herman examines this marriage of politics and psychology, which continued through the tumultuous 1960s. Psychological professionals' influence also spread among the general public. Drawn by promises of mental health and happiness, people turned to these experts for enlightenment. Their opinions validated postwar social movements from civil rights to feminism and became the basis of a new world view. Fascinating and long overdue, this book illuminates one of the dominant forces in American society. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1995.
This Book Covers Various Topics Concerning Modern European History. In Spite Of The Author S Artistically Simple Writing Style The Treatment Given To Various Topics Is Indepth And Scholarly.Besides The Incidents And Episodes Addressing To Important Historical Figures, Movements, Struggles, Dreams And Aspirations Of Common Man Are Also Highlighted In This Book. All The Events Dealt With Are, In Fact, Forming A Sequence Targeting Towards Contemporary Socio-Political Scenario. The Present Book Would Be Of Great Use To Research Scholars, Students And Teachers Interested In European History. It Would Definitely Fill The Gap In The Literature Concerning Modern Europe.
This first full analysis and description of psychological warfare conducted by the United States and British armies against Germany was originally published in 1949. It has since become a standard reference on World War II propaganda. Its appearance in paperback provides an opportunity for a clear appraisal of this unique campaign and of how it defined the ancient and recurrent problems of psychological warfare to suit the needs of the moment.There are chapters on policy, personnel, media, methods of operation, and effectiveness, as well as reproductions of typical propaganda leaflets, charts, and newspapers used against the Germans.For those who still debate the effects of the Allied "unconditional surrender" policy on the German people, Dr. Lerner offers discussion from a propagandist's point of view. The book also contains an essay from the British side by Richard H. S. Crossman.In a new introduction to the book, the author remarks on the importance of the Sykewar campaign for modern warfare, while William E. Griffith summarizes developments in the use of propaganda since World War II -- particularly regarding Cold War policies that have necessitated a shift in the focus of psychological warfare from the masses to the elites.
Of effectiveness of the voice / Foy D. Kohler -- Background of "Jamming" VOA broadcasts / Forney A. Rankin -- Methods and meanings in the jamming air war -- Evidence of success in evading Soviet jamming / Harry Schwartz -- Mail response to the voice -- Popularity of VOA programs: Germany -- What listeners say about the voice -- A Turkish view of truth strategy -- Potency of overseas information centers / Lawrence S. Morris -- Field reports of effectiveness of films -- Evidence of Communist setbacks / Edward W. Barrett -- Report of the advisory commission on information -- Report of the advisory commission on educational exchange -- VOA-champion of religious freedom / Harriet Rasooli-Saeed -- Evaluation of information strategy -- Basis of psychological warfare failure / Saul K. Padover -- Mistaken emphasis on words: Bernays / Edward L. Bernays.