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Whether you need in-depth information about the laws governing promotions or you seek quick, practical answers to your immediate questions about contests and sweepstakes law, this book is a valuable starting point. Contests and Sweepstakes Law: A Guide Through the Legal Jungle Practice Manual features the following resources: A detailed checklist that helps readers spot legal issues and then refers them to subsequent portions of this book for greater explanation An overview of the United States federal and state laws that govern contests, sweepstakes, and other prize promotions A separate summary for each state outlining the specific laws most relevant to promotions in that state including registration, bonding and disclosure requirements Best practice suggestions for promotions that incorporate social media, user generated content, public voting, children as participants, direct mail, prize awards of real estate and travel, charitable causes, and entry fees Methods for structuring and administering promotions in a manner that minimizes the risks of problems from inadvertent mistakes, winner disputes, ties, copyright issues, public relations mishaps, fraud, and other legal issues Guidance for multiple types of promotions including skill-based contests, in-package sweepstakes, fantasy sports competitions, raffles, bingo, cause marketing, and broadcast station-sponsored promotions
Investigates use of sweepstake promotions, their fairness to both contestants and small businesses, possibility of fraud (including mail fraud), and impact of promotional mailings on postal system. Includes results of evaluation of contests conducted, and examples of promotional materials, v.1; Includes responses to committee questionnaire on sweepstakes practices from companies using sweepstakes promotions, v.2.
Would you like a pocket full of mad money? Would you like to cruise around town in a brand new set of wheels? Would you like to bask in the tropical sun? These are just some of the prizes available to be won in sweepstakes and contests in the United States today. In You Can’t Win If You Don’t Enter, learn how to take advantage of the different ways to win cash and prizes everyday! Learn the modern methods and technologies of entering and winning. Topics include: Promotion Types The Official Rules — and what to look for 5 Ways To Enter — including Entering Online Tools of the Trade — entering online faster Increasing Your Chances Time Saving Tips How to Avoid the Hazards of Being Online How to Spot a Scam Government Regulations Affidavits and Release Forms Tax Implications The Other Side of Sweepstakes — interviews with Judging Agencies, Sweepstakes Management Companies & Promotional Marketing Lawyers Attracting Luck And much more! Begin entering sweepstakes and contests as your hobby, have fun and BE A WINNER!
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first. -Seth Godin, creator of the world's first online promotion (in 1989) Author of Purple Cow and Free Prize Inside Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space. - Tim Sanders, author of Love is the Killer App: How to Win Business and Influence Friends and Leadership Coach at Yahoo! Inc.