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Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.
This new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and management across destinations, the tourism industry, public sector and leading agencies. The book explores the principal values and priorities in sustainable development through a better understanding of values, ethics and human nature. It covers a broad range of studies from an array of disciplinary perspectives and includes learning objectives, discussion questions and international case studies throughout. It is an important text for students and researchers in tourism and sustainability.
Bringing together diverse perspectives, including those of destination managers, policymakers, tour operators, local communities, and travellers Sustainable Tourism fosters a collective understanding of sustainability in tourism and inspires a shared commitment towards responsible tourism practices.
Many of the world's islands are dependent on tourism as their main source of income. It is therefore imperative that these destinations are managed for long-term viability. The natural appeal of a destination is typically one of its main tourism related assets, yet the natural environment is also the feature most directly threatened by potential overexploitation. Sustainable Tourism in Island Destinations builds on existing literature in the subject by providing innovative discussions and practical management structures through the use of the authors' various island project work. An original feature is the focus on islands which are part of larger nations, rather than just on island sovereign states. Through an illustrated case study approach, the book focuses on the successes and challenges islands face in achieving sustainable tourism. The authors put forward innovative mechanisms such as multi-stakeholder partnerships and incentive-driven non-regulatory approaches as ways that the sustainability agenda can move forward in destinations that face specific challenges due to their geography and historic development. The case studies - from Canada, St Kitts, Honduras, China, Indonesia, Spain, Tanzania and Thailand - provide the foundation which suggests that alternative approaches to tourism development are possible if they retain sustainability as a priority.
'Responsible Tourism presents a wide variety of valuable lessons learned in responsible tourism initiatives in Southern Africa that many tourism practitioners can use in their efforts to make the tourism sector work for the poor and for the environment.' Dr Harsh Varma Director Development Assistance Department World Tourism Organization (UNWTO) 'For those interested in how tourism can assist in the economic and social development of societies in need Responsible Tourism effectively integrates scales and types of knowledge to present an informative stimulating perspective. It will be on my boo.
Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, both theoretically and practically. It takes the reader through all aspects of sustainable tourism from the emergence of the paradigm to sustainability issues in all types of tourism and all components of the industry. Divided into 11 chapters it covers* ?Alternative tourism? (AT), or small-scale tourism and its associated pros and cons * Sustainable tourism within the conventional ?mass? tourism sector: the ?green consumer?, transportation, accommodation, attractions and tour operator considering issues and developments in quality control * Destination sustainability: issues of community empowerment and ideal sustainability models * Conclusions for the future of sustainable tourism The wide variety of international case studies used include: backpacking in Australia and Spain, Volunteer tourism in the US, Six Continents and Marriott hotels, Disney World, the Grand Prix, the Grand Canyon, mountain gorilla parks in Uganda and many more. Specifically written for courses in the specific topic area of sustainable tourism, this textbook considers the needs of both students and lecturers as follows: * Ideal for a semester course (or a 42-hour course) * Global perspective throughout the chapters and in the breadth of illustrative boxed case studies; * Chapters exceptionally well-integrated through frequent cross-references * End-of-chapter questions that prompt deeper integrative thinking on the part of the reader. * Online resources for the lecturer, including PowerPoint presentations and multiple choice exercises
First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
This book examines the need for a new way of describing sustainable tourism and also looks at the frameworks needed to rethink how to apply this to communities, private operators and protected area managers. It makes it clear that tourism is just one of many human activities that affects host communities. The work includes informative and provocative case studies with realistic applications. References included in the book will help graduate students formulate new hypotheses and suggest literature for them. Tools and techniques useful to tourism practitioners suggest innovative approaches to marketing, management and community development.
First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.