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The past decade has seen a proliferation of suggestions for market-based solutions to global poverty. While research emphasizes that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate how to study the poor for purposes of early phase innovation in business enterprises, especially in multiple locations comparatively. This study suggests that the necessary understanding of low-income users and their practices can be gained through multi-sited rapid ethnography. We exemplify how the process moves from understanding of needs of poor toward innovation and offer a general framework for evaluating the success of these types of projects. The paper describes the challenges and solutions found in a multi-sited rapid ethnography research in urban base of the pyramid (BOP) contexts in Brazil, India, Russia and Tanzania. It suggests businesses can learn about the poor with the help this method and conduct sustainability innovation on the basis of on the needs of the poor, rather than start with existing products.
This book is a critical exploration of motorsport’s contribution to ‘the green transition’, understood as a societal shift towards a fossil-free future, a circular economy, and greater social inclusiveness. The book takes a critical look at the historical impact of motorsport and the current business and sporting models that determine its sustainability, as well as the innovation that might contribute solutions to wider social and environmental problems. Drawing on perspectives from sociology, media and sport business, the book unpacks the complexity of stakeholder interests in motorsport that might constrain positive change. Presenting cases and data from Formula One, Formula E, Extreme E, the World Rally Championship, NASCAR and the World Endurance Championship, the book considers the technological and organizational change required to address the triple bottom line of financial, environmental and social sustainability, and looks at how audiences, markets, teams, governing bodies, corporations, and state actors combine to shape the social and economic environments within which motorsport takes place. Representing a unique case study of the impact of elite sport on wider society, this book is fascinating reading for anybody with an interest in motorsport, sport business, sustainable business, or environment, society and culture.
For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
For well over 4 billion people ¿ approximately 60% of all humanity ¿ annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and ¿social business¿, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Ca¿eque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven¿t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
"For well over 4 billion people - approximately 60% of all humanity - annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and "social business", and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven't worked and propose new objectives and ways of working to formulate more sustainable solutions.The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem.Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management."--Provided by publisher.
A collection of papers on the base-of-the-pyramid (BOP) concept which uses entrepreneurial activity to address poverty by tapping into under-served markets. It includes 'bottom-up' innovation, CSR, and sustainable development considerations.
Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.
A number of arguments are made by an international group of authors in this though provoking book about an understudied and socially important context. A future in which financial wealth transfers across the North-South divide from richer to poorer countries is far from sufficient for the relief of poverty and the pursuit of sustainability. Caution must be taken when growth is achieved through the liquidation of the natural wealth of poorer nations, in order to maintain a global economic status quo. Neither poverty reduction nor sustainability will ultimately be achieved. The financial collapse and social upheaval that might result will make the most recent economic downturn look trivial by comparison. What is more urgently needed instead, as argued in this book, is collaboration for sustainability and innovation in the global South, especially building on models originally developed in the South that are transferable to the North. In pursuit of a sustainable and more equitable future, the book examines such topics as Cross-Border Innovation in South-North Fair Trade Supply Chains; Potential Pollution Prevention Programs in Bangladesh; Digital Literacy and Social Inclusion in the South through Collective Storytelling and Eco-innovation at the ‘Bottom of the Pyramid’. Many of these stories and have not been told and need greater visibility. The book contributes in a meaningfully to the discussion of how innovation and sustainability science can benefit both sides in South-North innovation collaborations. It provides useful introduction to the topics, as well as valuable critiques and best practices. This back-and-forth flow of ideas and innovation is itself new and promising in the modern pursuit of a fair and sustainable future for all regions of our planet.
Facilitating Sustainable Innovation through Collaboration, takes an unusually international perspective of sustainable innovation with contributions from Australia, Europe, and North America. Prominent policy makers, scientific researchers and practitioners in this field provide various inputs and analyses relating to the development of sustainable innovations. It is expected that policy makers, organizations, individual researchers, students and even communities can further develop and implement concepts and practices by drawing on the variety of projects and theoretical foundations presented in this volume.
Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.