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Explores small-scale farming, the political economy of the global coffee industry, & initiatives that claim to promote more sustainable rural development in coffee-producing communities.
Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But what does a fair-trade label signify? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair-trade market, and compares them to conventional farming families in the same region. The book carries readers into the lives of coffee-producer households and communities, offering a nuanced analysis of fair trade’s effects on everyday life and the limits of its impact. Brewing Justice paints a clear picture of the dynamics of the fair-trade market and its relationship to the global economy. Drawing on interviews with dozens of fair-trade leaders, the book also explores the movement’s fraught politics, especially the challenges posed by rapid growth and the increased role of transnational corporations. It concludes with recommendations to strengthen and protect the integrity of fair trade. This updated edition includes a substantial new chapter that assesses recent developments in both coffee-growing communities and movement politics, offering a guide to navigating the shifting landscape of fair-trade consumption.
When life loses its meaning, when suddenly the world is turned upside down, when there's nothing left that resembles life as we've known it, where do we find the strength and sustenance to go on? For naval aviator Jerry Coffee and others who were held as prisoners of war in North Vietnam, there was only one choice: to go within. Beyond Survival is a journey into the invincible human spirit that unites heart and mind in a compelling and unforgettable experience. Drawing from his seven years as a POW, Captain Coffee provides timeless lessons that apply to the physical, emotional, and ethical challenges of everyday life. Proving that leadership and creativity are possible in difficult and uncertain circumstances, Captain Coffee offers a message we can draw on in any trying situation. His story demonstrates that conviction must come from within, and in telling that story he touches the place inside of us where growth begins. Beyond Survival is a positive statement about love and commitment in the midst of war and division. It contrasts the cold reality of war, degradation, and torture with the warmth of human connections, inner serenity, and kinship with all of life. It poignantly illustrates that to be stripped of everything that is familiar and by which we identify ourselves leaves us with only what unites us - our human identity. It conveys truths about relationships at every level - with ourselves, with others, with our country, and with our God. Without inflaming the wounds inflicted by America's involvement in Vietnam, Beyond Survival explores an issue at the heart of every free society: the willingness of ordinary individuals to maintain a passion for freedom so compelling that adversity strengthens rather than weakens personal resolve in the worst of circumstances. Through Gerald Coffee's story you will discover the universal principles of survival and triumph that empower anyone to overcome adversity.