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Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines. User-Friendly Features *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. *"Not This/But This" examples of poorly written and strong survey items. *Chapter-opening overviews and within-chapter summaries. *Glossary of key concepts. *Appendix with examples of parametric and nonparametric procedures for group comparisons.
A complete guide to carrying out complex survey analysis using R As survey analysis continues to serve as a core component of sociological research, researchers are increasingly relying upon data gathered from complex surveys to carry out traditional analyses. Complex Surveys is a practical guide to the analysis of this kind of data using R, the freely available and downloadable statistical programming language. As creator of the specific survey package for R, the author provides the ultimate presentation of how to successfully use the software for analyzing data from complex surveys while also utilizing the most current data from health and social sciences studies to demonstrate the application of survey research methods in these fields. The book begins with coverage of basic tools and topics within survey analysis such as simple and stratified sampling, cluster sampling, linear regression, and categorical data regression. Subsequent chapters delve into more technical aspects of complex survey analysis, including post-stratification, two-phase sampling, missing data, and causal inference. Throughout the book, an emphasis is placed on graphics, regression modeling, and two-phase designs. In addition, the author supplies a unique discussion of epidemiological two-phase designs as well as probability-weighting for causal inference. All of the book's examples and figures are generated using R, and a related Web site provides the R code that allows readers to reproduce the presented content. Each chapter concludes with exercises that vary in level of complexity, and detailed appendices outline additional mathematical and computational descriptions to assist readers with comparing results from various software systems. Complex Surveys is an excellent book for courses on sampling and complex surveys at the upper-undergraduate and graduate levels. It is also a practical reference guide for applied statisticians and practitioners in the social and health sciences who use statistics in their everyday work.
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.
Through templates and real-world examples, this step-by-step guide clearly illustrates what good and bad data look like, in order to help students get going quickly and build an effective survey around a research question. In each chapter, survey-based challenges are linked to the broader research issues, maintaining the important theoretical context to the learning process.
Provides the information needed to manage and conduct a customer survey program. The book walks the reader through the various stages of a survey with particular emphasis on the design of a survey questionnaire, the administration of that questionnaire, and the analysis of data using spread sheet tools. Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
This text reviews the literature on crafting survey instruments, and provides both general principles governing question-writing and guidance on how to develop a questionnaire.
Survey Weights: A Step-by-Step Guide to Calculation is the first guide geared toward Stata users that systematically covers the major steps taken in creating survey weights. These weights are used to project a sample to some larger population and can be computed for either probability or nonprobability samples. Sample designs can range from simple, single-stage samples to more complex, multistage samples, each of which may use specialized steps in weighting to account for selection probabilities, nonresponse, inaccurate coverage of a population by a sample, and auxiliary data to improve precision and compensate for coverage errors. The authors provide many examples with Stata code.
Provides practical hints on how to conduct organizational attitude surveys with real-life examples.