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A crackling good story! To go from a struggling startup with negative sales to a billion-dollar company with seventy-percent market share To go from going bust making printers and computers to making history selling an industry-standard operating system To go from having six presidents in one year to making dozens of millionaires This is a crackling good story!
The United States has evolved from an agricultural to a service economy. To maintain our standard of living, we must become the world's innovation economy. The Big Wave Surfing Book provides you the insights necessary to survive in today's technology economy.
Over the last forty years, surfing has emerged from its Pacific islands origins to become a global industry. Since its beginnings more than a thousand years ago, surfing’s icon has been the surfboard—its essential instrument, the point of physical connection between human and nature, body and wave. To a surfer, a board is more than a piece of equipment; it is a symbol, a physical emblem of cultural, social, and emotional meanings. Based on research in three important surfing locations—Hawai‘i, southern California, and southeastern Australia—this is the first book to trace the surfboard from regional craft tradition to its key role in the billion-dollar surfing business. The surfboard workshops of Hawai‘i, California, and Australia are much more than sites of surfboard manufacturing. They are hives of creativity where legacies of rich cultural heritage and the local environment combine to produce unique, bold board designs customized to suit prevailing waves. The globalization and corporatization of surfing have presented small, independent board makers with many challenges stemming from the wide availability of cheap, mass-produced boards and the influx of new surfers. The authors follow the story of board makers who have survived these challenges and stayed true to their calling by keeping the mythology and creativity of board making alive. In addition, they explore the heritage of the craft, the secrets of custom board production, the role of local geography in shaping board styles, and the survival of hand-crafting skills. From the olo boards of ancient Hawaiian kahuna to the high-tech designs that represent the current state of the industry, Surfing Places, Surfboard Makers offers an entrée into the world of surfboard making that will find an eager audience among researchers and students of Pacific culture, history, geography, and economics, as well as surfing enthusiasts.
The inspirational story of one woman learning to surf and creating a new life in gritty, eccentric Rockaway Beach Unmoored by a failed marriage and disconnected from her high-octane life in the city, Diane Cardwell finds herself staring at a small group of surfers coasting through mellow waves toward shore--and senses something shift. Rockawayis the riveting, joyful story of one woman's reinvention--beginning with Cardwell taking the A Train to Rockaway, a neglected spit of land dangling off New York City into the Atlantic Ocean. She finds a teacher, buys a tiny bungalow, and throws her not-overly-athletic self headlong into learning the inner workings and rhythms of waves and the muscle development and coordination needed to ride them. As Cardwell begins to find her balance in the water and out, superstorm Sandy hits, sending her into the maelstrom in search of safer ground. In the aftermath, the community comes together and rebuilds, rekindling its bacchanalian spirit as a historic surfing community, one with its own quirky codes and surf culture. And Cardwell's surfing takes off as she finds a true home among her fellow passionate longboarders at the Rockaway Beach Surf Club, living out "the most joyful path through life." Rockawayis a stirring story of inner salvation sought through a challenging physical pursuit--and of learning to accept the idea of a complete reset, no matter when in life it comes.
With heart-stopping photography and a driving text, "Maverick's" tracks the five most dangerous days in the break's history. Surf journalist Matt Warshaw weaves into this vivid record the complete, unconventional history of big-wave surfing, from its Hawaiian origins through to the modern drama of tow-in surfers. More than 130 color and b&w illustrations.
A definitive and highly readable history of surfing and the cultural, political, economic, and environmental consequences of its evolution from a sport of Hawaiian kings and queens to a billion-dollar worldwide industry Despite its rebellious, outlaw reputation, or perhaps because of it, surfing occupies a central place in the American – and global – imagination, embodying the tension between romantic counterculture ideals and middle-class values, between an individualistic communion with nature and a growing commitment to commerce and technology. In examining the enduring widespread appeal of surfing in both myth and reality, The World in the Curl offers a fresh angle on the remarkable rise of the sport and its influence on modern life. Drawing on Peter Westwick and Peter Neushul’s expertise as historians of science and technology, the environment, and the Cold War, as well as decades of experience as surfers themselves, The World in the Curl brings alive the colorful history of surfing by drawing readers into the forces that fueled the sport's expansion: colonialism, the military-industrial complex, globalization, capitalism, environmental engineering, and race and gender roles. In an engaging and provocative narrative history – from the spread of surfing to the United States, to the development of surf culture, to the reintroduction of women into the sport, to big wave frontiers – the authors draw an indelible portrait of surfing and surfers as actors on the global stage.
From the bestselling author of Assholes: A Theory, a book that—in the tradition of Shopclass as Soulcraft, Barbarian Days and Zen and the Art of Motorcycle Maintenance—uses the experience and the ethos of surfing to explore key concepts in philosophy. The existentialist philosopher Jean-Paul Sartre once declared "the ideal limit of aquatic sports . . . is waterskiing." The avid surfer and lavishly credentialed academic philosopher Aaron James vigorously disagrees, and in Surfing with Sartre he intends to expound the thinking surfer's view of the matter, in the process elucidating such philosophical categories as freedom, being, phenomenology, morality, epistemology, and even the emerging values of what he terms "leisure capitalism." In developing his unique surfer-philosophical worldview, he draws from his own experience of surfing and from surf culture and lingo, and includes many relevant details from the lives of the philosophers, from Aristotle to Wittgenstein, with whose thought he engages. In the process, he'll speak to readers in search of personal and social meaning in our current anxious moment, by way of doing real, authentic philosophy.
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.