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This major reference presents the challenges, issues and directions of computer-based visualization of the natural and built environment and the role of such visualization in landscape and environmental planning. It offers a uniquely systematic approach to the potential of visualization and the writers are acknowledged experts in their field of specialization. Case studies are presented to illustrate many aspects of landscape management including forestry, agriculture, ecology, mining and urban development.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
An overview of issues involved in visualization technologies used in landscape and environmental planning. Covers a classification of the technology as well as a number of specialized applications across agricultural, industrial and urban planning.