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3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
"Transform your business for 2025 with AI-driven marketing. Drive growth and stay competitive in the digital age." Artificial Intelligence is reshaping and revolutionising marketing, and it’s the game changer you’ve been waiting for. With this practical guide, AI-driven marketing is now easily accessible to small and medium-sized businesses. You'll learn how to leverage AI tools to supercharge your marketing campaigns, drive sales, gain an edge over your competitors, and enhance customer engagement—all without needing a technical background. In this book, you’ll explore: AI-powered social media automation: Schedule, optimise, and personalise posts across platforms like Instagram, Facebook, X, and LinkedIn to increase engagement and momentum with minimal effort. Automating email marketing: Design highly personalised campaigns that improve open rates and drive customer interaction. Customer segmentation and targeting: Use AI tools to pinpoint your ideal audience and deliver the right message to them at the right time. Content creation made easy: Discover AI-driven tools for generating high-quality and individually personalised blogs, newsletters, and emails quickly. Simplify and speed up market research: Understand trends and customer buying sentiment in real-time, and learn how to react swiftly and decisively before your competitors! Sales and lead generation: Learn how AI can accurately predict customer behaviour and drive sales with smarter strategies. The ethics and facts behind data privacy: Use them to build respect and trust from your customers. The book features Actionable Strategies, Cutting-Edge Techniques, and Real-World Case Studies for Competitive Growth. You’ll discover how to: Streamline your marketing efforts with automation and AI-powered tools. Personalise your customer outreach for better engagement and higher conversion rates. Stay ahead of competitors by embracing AI-driven insights and strategies. Choose the right AI tools for your business needs with clear recommendations. Understand your Marketing ROI: Learn how to really understand what is working and what isn’t, to maximise your investment in time and cash. Whether you're a business owner, manager, or professional marketeer, this book empowers you to adopt AI and transform your marketing—saving time, increasing efficiency, driving momentum, and boosting profits in the digital age.
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**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
The industrial marketing sectoralso known as business-to-business marketing continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways dont work anymore, and its time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, youll learn how to Transform your marketing for todays audience; Get found by the buyers you target; Convert more prospects in shorter time; Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods wont help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
Are you ready to revolutionize your digital marketing strategy and unlock unprecedented growth opportunities? Dive into "Unleashing the Power of ChatGPT in Digital Marketing," your ultimate guide to leveraging cutting-edge AI technology to transform your marketing efforts. In this comprehensive ebook, you'll discover the secrets behind ChatGPT, the state-of-the-art AI model developed by OpenAI. From understanding the fundamentals of ChatGPT to implementing AI-driven strategies in your marketing campaigns, this book covers everything you need to know to stay ahead of the curve in today's competitive landscape. Explore how ChatGPT enhances customer engagement, streamlines content creation, and predicts market trends with precision. Learn practical tips and strategies for designing ChatGPT-powered chatbots, optimizing social media strategies, and analyzing consumer conversations to drive actionable insights. But it doesn't stop there. This ebook also delves into the ethical considerations and challenges of AI in marketing, providing valuable guidance on privacy, data security, bias, and fairness. Plus, get a glimpse into the future of AI and ChatGPT, and discover emerging trends and innovations that will shape the future of digital marketing. Whether you're a seasoned marketer or a newcomer to the industry, "Unleashing the Power of ChatGPT in Digital Marketing" is your go-to resource for mastering AI-driven marketing strategies. Get ready to harness the full potential of ChatGPT and take your marketing to new heights. Don't miss out on this opportunity to revolutionize your marketing game—grab your copy now and unleash the power of ChatGPT
The definitive guide to keeping your brain healthy for a long and lucid life, by one of the world's leading scientists in the field of brain health and ageing. The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Whilst cognitive decline is the biggest long-term health worry for many of us, practical knowledge of how to look after our brain is thin on the ground. In this ground-breaking new book, leading expert Professor James Goodwin explains how simple strategies concerning exercise, diet, social life, and sleep can transform your brain health paradigm, and shows how you can keep your brain youthful and stay sharp across your life. Combining the latest scientific research with insightful storytelling and practical advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.
Get Ready To Find Out How Your Business Can Easily Tap Into This Booming Multi-Billion Dollar Industry! The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness - whether for a bricks and mortar business, an eCommerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers. Now, over the past few years a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience… and that technology is called Live Streaming Video. You see, the live streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over seventy billion dollars by 2023, making it one of the most cutting edge ways for entrepreneurs and influencers to reach out to clients in real time. And with Social Media Marketing Live you will have everything you need to begin taking advantage of live streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to WIN BIG online! What You Will Learn Inside Social Media Marketing Live: + Find out how even absolute beginners can use this pioneering marketing innovation. + Master the art of driving traffic to your website or store through a live streaming broadcast. + Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand. + Get all of the very best tips on running a smooth live streaming show (without a single hitch!). + Plus so much more!
Are you tired of being overlooked for promotions and opportunities at work? Are you ready to take your career to the next level? Wondering how to develop that elusive "X-factor" that sets successful leaders apart from the rest? Then, look no further. Your search ends here. This book is your ultimate guide to building "Executive Presence" and making yourself stand out in today's competitive business environment. Whether it's mastering the art of communication, staying cool under pressure, or developing the credibility and character that inspire trust and loyalty, this book has got you covered. Written by a leader with two decades of experience working with inspiring brands and leading high-potential employees, this book is a handy toolbox of what it takes to succeed in today's corporate world. The best part? This book is not your typical dry, boring, business read. Tapas Sen, the Chief Programming Officer of Radio Mirchi 98.3 FM says, “This book may help you become the Shahrukh Khan of your Office, your Business, and your Industry.” Supercharge Your Executive Presence is packed with real-life examples, witty anecdotes, and how-to toolkits that will have you well on your way to mastering Executive Presence in as little as 30 days. So, whether you're gunning for that promotion or just want to be known as the official rockstar, this book is a must-read.
Want to be the next Ella Mills? Award-winning rising star entrepreneur, Angelica Malin shows you how. For a new generation of fiercely independent and ambitious career women, going at it alone and even thinking you could launch your own successful business remains a pipe dream. The business world, and the start-up scene in particular, remain ruthless, unwelcoming and scary. She Made It is the secret weapon you need. With honesty, practicality and a helping of epic and successful women in business, this book offers you a voice of reason and encouragement that will allow you to square up to the big players in Silicon Valley or any of the tech entrepreneur scenes of the world. She Made It is your go-to guide to launching your own business, as well as to finding your feet and voice as a woman in business. It details the practicalities of being an entrepreneur and your own boss, guiding you through the day to day running of a start-up with lessons in hiring a team, raising investment and backing yourself and your ideas. It also addresses the challenges of being a female founder and businesswoman, with sections on stress management, finding your voice and style and building a personal brand. Angelica Malin has been there. An award-winning rising star entrepreneur, she tells the story of how she has overcome some of the barriers to success and tapped into a wealth of knowledge from fellow women founders. You can absolutely break out of the 9 to 5 - get your inspiration from She Made It and change your life.