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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Discusses how to use the rules of strategy for sucess in business.
Two classic works of military strategy that shaped the way we think about warfare: The Art of War by Sun Tzu and On War by Karl von Clausewitz, together in one volume “Civilization might have been spared much of the damage suffered in the world wars . . . if the influence of Clausewitz’s On War had been blended with and balanced by a knowledge of Sun Tzu’s The Art of War.”—B. H. Liddel Hart For two thousand years, Sun Tzu’s The Art of War has been the indispensable volume of warcraft. Although his work is the first known analysis of war and warfare, Sun Tzu struck upon a thoroughly modern concept: “The supreme art of war is to subdue the enemy without fighting.” Karl von Clausewitz, the canny military theorist who famously declared that war is a continuation of politics by other means, also claims paternity of the notion “total war.” On War is the magnum opus of the era of the French Revolution and the Napoleonic wars. Now these two great minds come together in a single volume that also features an introduction by esteemed military writer Ralph Peters and the Modern Library War Series introduction by Caleb Carr, New York Times bestselling author of The Alienist. (The cover and text refer to The Art of War as The Art of Warfare, an alternate translation of the title.)
By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life. Women and The Art of War helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are. Women and the Art of War will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Women and the Art of War shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success--and enjoy the process.
Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.
A simple guide to using the basic principles of strategy to build a successful business, this book reduces hundreds of pages of business strategy into nine easy to understand formulas that every business person needs to master for business analysis and competitive success.
Graced with color illustrations of Asian art treasures, this gift edition of the world's earliest and most prestigious military treatise covers principles of strategy, tactics, maneuvers, and other ever-relevant topics. Required reading in many military institutions, its ancient wisdom offers many modern applications to business, law, and sports.
Only enter the battles you know you can win. Know how to deceive the enemy - appear weak when you are strong, and strong when you are weak. These are some of the key principles from The Art of War, the definitive text on military strategy and warfare, written by the Chinese general Sun Tzu around 500 BC. This book by Sam Hua, bestselling author on Ancient Chinese philosophy and wisdom, provides today's reader with a thorough understanding of The Art of War, both in its original context and how it can be applied in modern times.
If you want a new, unique perspective on your romantic pursuits, this is the book for you. It analyzes the task of winning love through the perspective of the science of competition. It uses the world's most successful book on competitive strategy, Sun Tzu's "The Art of War" as a template for a new kind of romantic strategy Two books in one, this book contains Gagliardi's complete award-winning translation of "The Art of War" plus a line-by-line adaptation for using his competitive system in dealing with romantic relationships, "The Art of Love." The complete text of "The Art of War" is presented on the left-hand page with "The Art of Love" line-by-line adaptation on the facing right-hand page. The book's Foreword and Introduction explain the basics of Sun Tzu's system in terms dealing with the finding and maintaining romantic relationships. Following Sun Tzu's text exactly, this book lays out an effective strategy for: finding the right romantic partner, attracting that person, overcoming friction in the relationship, knowing when to make a commitment, improving communication, and keeping the romance alive. In reading this book, you will not only get a new perspective on finding love, but you will also learn the basics of a competitive system that you can apply to finding success in every part of your life. Table of Contents Foreword: Using Romantic Strategy8Introduction: Sun Tzu's Strategic System16 1Analysis23 Finding Love25 2Going to War37 Rewarding Relationships39 3Planning an Attack49 Looking for Love51 4Positioning61 Getting Closer63 5Momentum 73 Intense Intimacy75 6Weakness and Strength85 Needs and Satisfaction87 7 Armed Conflict101 Relationship Friction103 8 Adaptability 115 Personal Flexibility117 9Armed March125 Love's Path127 10Field Position 145 Warning Signs147 11Types of Terrain 163 Relationship Stages165 12 Attacking with Fire189 Heart's Desire191 13Using Spies 201 Knowing Another203 Glossary of Key Strategic Concepts 214 Index of Topics in The Art of War 220
The three most fundamental works on the nature of war are Sun Tzu's "The Art of War," Machiavelli's "The Prince," and Clausewitz's "On War." This collection is the ultimate guide to military strategy for strategic thinkers, generals, and heads of state. "The Art of War" is an ancient Chinese military treatise by Sun Tzu, a high-ranking military general, strategist and tactician. It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond. "The Prince" examines the reasons that Kings, Emperors, Dukes and governments have thrived or crumbled, while suggesting a set of principles that any leader would find difficult to follow, but impossible to ignore. "On War" is a book on military strategy by Prussian general Carl von Clausewitz, written mostly after the Napoleonic wars. It is one of the most important treatises on political-military analysis and strategy ever written, and remains both controversial and an influence on strategic thinking.