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Please note: This is a companion version & not the original book. Sample Book Insights: #1 The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category. #2 The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item. #3 The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups. #4 Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.
Your guide to online success! Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers, including: Tips on creating a sound business plan. Techniques for writing effective copy and taking professional-level photographs. Help with creating a comprehensive marketing strategy. Ways to increase sales through online networking and social media. Best practices for accounting, packing, shipping, and customer service. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. With The Everything Guide to Selling Arts & Crafts Online, your online business can be up and running in no time!
Focusing on adult patrons ages 19 through senior citizens, this book explains how libraries can best serve this portion of their community's population at different life stages and foster experiences that are "worth the trip"—whether actual or virtual. Adult library patrons are busier than ever before—working, taking classes and studying for advanced degrees, caring for children, helping their aging parents, taking care of their homes or rental properties, planning and nurturing careers, managing investments and retirement funds, and inevitably retiring. Each of these endeavors can require highly specific learning and education. Throughout their lives, adults continue to have different information needs that the library and its services can fill. Designing Adult Services: Strategies for Better Serving Your Community discusses the many ways libraries can serve adults of various ages and at different life stages, covering online services, collection development, programming, and lifelong learning. This guide's unique approach simplifies the processes of designing and carrying out a successful adult services program for adult library users in all the various stages of life. The book is organized by age groups, with the respective information needs and life challenges. Each chapter suggests programs, services, and collection development strategies for the life stages. Public library administrators and managers as well as adult services librarians in public libraries will find this guide a must-read.
With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. He shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more. Some of the topics covered include: -How to design a catchy Etsy banner -How to gain an instant analysis of your shop and where you need to focus your efforts -A crash course on photographing your items and key mistakes to avoid class -Fail-safe copywriting secrets -How to take advantage of Etsy's forums, Treasury, and more -The effective way to use Facebook and Twitter, and why so many people get it wrong A perfect gift for entrepreneurial artists, How to Sell Your Crafts Online offers crafters practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business! Praise for Derrick Sutton's e-Guide Crafting Success: "This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer "I definitely saw a difference in my sales after doing many of the things suggested." --- Etsy seller mishmishmarket "A true wealth of useful information." --- Etsy seller helixelemental "[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry "A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts
75 great American masters are introduced through open-ended quality art activities allowing kids to explore great art styles from colonial times to the present. Each child-tested art activity presents a biography, full color artwork, and techniques covering painting, drawing, sculpture, photography, architecture, and more. Special art options for very young children are included. Many great artists will be familiar names, like Cassatt, Warhol, and O'Keeffe. Other names will be new to some, like Asawa, Smithson, and Magee. Each featured artist has a style that is interesting to children, with a life history that will entertain and inspire them. Sample of some of the artists and companion activities: Andy Warhol - Package Design Bev Doolittle - Camouflage Draw Dale Chihuly - Pool Spheres Maya Lin - Memorial Plaque Jasper Johns - Encaustic Flag Joseph Raffael - Shiny Diptych Roy Lichtenstein - Comic Sounds Thomas Jefferson - Clay Keystone Edward Hopper - Wash Over Grant Wood - Gothic Paste-Up Wolf Kahn - Layered Pastel Jackson Pollock - Great Action Art Mary Cassatt - Back-Draw Monoprint Louis Comfort Tiffany - Bright Windows Hans Hofmann - Energetic Color Blocks Rube Goldberg - Contraption Georgia O'Keeffe - Paint with Distance 2009 Moonbeam Children's Bronze Award 2009 Benjamin Franklin Award
Craft and the Creative Economy examines the place of craft and making in the contemporary cultural economy, with a distinctive focus on the ways in which this creative sector is growing exponentially as a result of online shopfronts and home-based micro-enterprise, 'mumpreneurialism' and downshifting, and renewed demand for the handmade.
Inn this essential reference for woodworkers, the author explains everything from how trees grow to getting a sharp edge. Includes examples of problems and their solutions to help woodworkers through their own projects. Full-color photos and b&w illustrations.
Learn how to price crafts and things you make to sell with this easy-to-follow manual. Discover formulas and strategies to make your craft prices more profitable, when selling retail or wholesale, online or to stores and at craft shows. If you have been considering starting a home business with things to make to sell or you are already selling crafts but losing money, you need “How to Price Crafts.” What's in it for YOU? Formulas and examples of pricing crafts when selling retail or wholesale, online or off Stand out from the crowd with 10 competitive ways to price crafts Get 15 strategies for how to price crafts higher by increasing perceived value Learn how to price crafts that are one-of-a-kind items Guarantee that your craft prices are really earning you a profit Find examples of how to keep records so you can quickly learn how to price crafts as you make them Boost your cash flow income so you will never run out of money to run your craft business Get 12 sources for buying craft supplies at the lowest possible costs Increase output of things to make to sell with a more efficient workspace Save money at tax time with more than 40 overlooked tax deductions from your craft business And much more about how to price crafts that you probably never imagined would help your craft business’ bottom line
Wish you could turn your talent for making lovely things into cash? Bored of the 9 to 5 and dreaming of starting your own crafty business, but not sure where to start? Then this is the book for you ! The Craft Business Handbook has ALL the information you need to get started making money from your crafts - NOW ! From setting up as a proper business, producing and pricing your goods for maximum sales and profit, to the various options for selling online, at craft fairs, trade shows and getting your products into retailers, right through to gaining magazine coverage, promoting your business online and managing your business as it grows, this is THE essential guide for any would-be crafty entrepreneur! Whether you're just considering getting started with a crafty business idea, or already selling your wares and looking for ways to grow your business ( think sales reps, fulfillment houses and more!), this handy book - written by craft business expert Alison McNicol - shares tons of insider tips, practical information, and shows how you too can achieve Craft Business success! PLUS - some of the most successful crafty business people around share their stories - how they started and grew their successful craft businesses - prepare to be inspired with in-depth interviews from some of your favorite crafty entrepreneurs around! About The Author Alison McNicol is a serial crafty entrepreneur who has launched several successful craft businesses, selling her products in stores worldwide. She is also the author of several successful craft and craft business books, and founder of The Craft Business Community.com, an online community that provides resources and networking opportunities for crafty entrepreneurs from all over the world. Alison is also author of Craft Business Heroes: How We Did It ( 30 Creative Entrepreneurs Share the Secrets of Their Success)- a companion book to the Craft Business Handbook, featuring 30 more interviews from leading craft entrrepreneurs - Amy Butler, Amy Karol, Sublime Stitching's Jenny Hart, Subversive Cross Stitch founder Julie Jackson and tons more !