Thomas Bearth
Published: 2014
Total Pages: 375
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The failure to understand communicative practices and preferences of local communities is a frequent reason why development fails to produce expected results. Drawing on field research from settings in Indonesia, Uganda, Namibia, and Ivory Coast, this book addresses local viewpoints and gender concepts; the procedures of deliberation, negotiation, and appropriation; and the clashes of underlying language ideologies and language-based social and conceptual projections. It is argued that communicative factors are not reducible to economic ones, but need independent attention in development planning, and are ultimately decisive for outcomes. The book also includes a CD with video sampling. (Series: Swiss: Forschung und Wissenschaft - Vol. 4)
