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This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action: 1. Create a focused purpose statement 2. Set up a realistic timeline 3. Decide who and how many participants to invite 4. Generate questions that'll get the information you need 5. Write a focus group script 6. Choose a facilitator 7. Find a location that puts people at ease 8. Run the focus group 9. Put the results into action. Each step is followed by a task statement that sums up what you need to do before moving on. Examples, worksheets, answers to frequently asked questions, and an annotated bibliography make the job even easier. People feel flattered when you ask for their opinions; in fact, most love to tell you what they think. With Conducting Successful Focus Groups, you'll have the tools to use focus groups effectively and make better-informed plans.
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes—from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.
"Successful Focus Groups is a state-of-the-art text on focus group research methods. . . . Successful Focus Groups is a well-written document with clearly presented reasons why researchers should follow the guide lines presented. Additionally, this text is groundbreaking in its focus on topics that will advance knowledge of focus group research methods. . . . an improvement over prior treatises on focus groups. . . . Successful Focus Groups is clearly one of the most helpful treatises on focus group research. . . . this text will advance the quality of focus group research. I recommend Successful Focus Groups to anyone interested in learning about doing focus group research." --Susan A. Stearns in Qualitative Studies in Education "There is original material and the overall breadth and ease of presentation of the material make this the most comprehensive and readable book produced so far on the subject. . . . In many of the chapters, examples from actual studies are used to illustrate the basics or discuss particular issues involved in the approach. This grounding of the discussion is particularly appealing." --Contemporary Sociology "This book systematically addresses the issues, practice, wisdom, and problems in conducting focus groups. It is an integrated collection of articles representing the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings, and an agenda for future development of the method." --Bulletin de Methodologie Sociologique "Anyone who is considering using focus group interviews as a tool in social science research or as a means to develop and validate another research methodology will find this text quite useful. This well-written and edited text offers practical advice, methodologic considerations, and actual examples of how to plan, conduct, and analyze focus group research. It offers a practical discussion on the uses and limitations of focus group interviews as a research tool." --Journal of Nutrition Education While various books introduce the basics of focus groups, Successful Focus Groups is the first volume to systematically address the issues, practice wisdom, and problems in conducting focus groups from the perspective of those who have done the most work using these methods in social science settings. The result is a well-integrated collection of articles that represents the state-of-the-art in focus group applications, written by a knowledgeable, interdisciplinary group of scholars. The chapters cover the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings, and an agenda for future development of the method. Authoritative and readable, this volume is essential reading for social scientists now using, or contemplating, focus groups in their research, and a useful, practical text for students of research methods.
Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action: 1. Create a focused purpose statement 2. Set up a realistic timeline 3. Decide who and how many participants to invite 4. Generate questions that'll get the information you need 5. Write a focus group script 6. Choose a facilitator 7. Find a location that puts people at ease 8. Run the focus group 9. Put the results into action. Each step is followed by a task statement that sums up what you need to do before moving on. Examples, worksheets, answers to frequently asked questions, and an annotated bibliography make the job even easier. People feel flattered when you ask for their opinions; in fact, most love to tell you what they think. With Conducting Successful Focus Groups, you'll have the tools to use focus groups effectively and make better-informed plans.
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.