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The advent of modern agribusiness irrevocably changed the patterns of life and labor on the American family farm. In Entitled to Power, Katherine Jellison examines midwestern farm women's unexpected response to new labor-saving devices. Federal farm policy at mid-century treated farm women as consumers, not producers. New technologies, as promoted by agricultural extension agents and by home appliance manufacturers, were expected to create separate spheres of work in the field and in the house. These innovations, however, enabled women to work as operators of farm machinery or independently in the rural community. Jellison finds that many women preferred their productive roles on and off the farm to the domestic ideal emphasized by contemporary prescriptive literature. A variety of visual images of farm women from advertisements and agricultural publications serve to contrast the publicized view of these women with the roles that they chose for themselves. The letters, interviews, and memoirs assembled by Jellison reclaim the many contributions women made to modernizing farm life.
"Mr. Dahlstrom...has written a superb history of the tractor and this long-forgotten period of capitalism in U.S. agriculture. We now know the whole story of when farming, business and the free-market economy diverged, divided and conquered." —Wall Street Journal Discover the untold story of the “tractor wars,” the twenty-year period that introduced power farming—the most fundamental change in world agriculture in hundreds of years. Before John Deere, Ford, and International Harvester became icons of American business, they were competitors in a forgotten battle for the farm. From 1908-1928, against the backdrop of a world war and economic depression, these brands were engaged in a race to introduce the tractor and revolutionize farming. By the turn of the twentieth century, four million people had left rural America and moved to cities, leaving the nation’s farms shorthanded for the work of plowing, planting, cultivating, harvesting, and threshing. That’s why the introduction of the tractor is an innovation story as essential as man’s landing on the moon or the advent of the internet—after all, with the tractor, a shrinking farm population could still feed a growing world. But getting the tractor from the boardroom to the drafting table, then from factory and the farm, was a technological and competitive battle that until now, has never been fully told. A researcher, historian, and writer, Neil Dahlstrom has spent decades in the corporate archives at John Deere. In Tractor Wars, Dahlstrom offers an insider’s view of a story that entwines a myriad of brands and characters, stakes and plots: the Reverend Daniel Hartsough, a pastor turned tractor designer; Alexander Legge, the eventual president of International Harvester, a former cowboy who took on Henry Ford; William Butterworth and the oft-at-odds leadership team at John Deere that partnered with the enigmatic Ford but planned for his ultimate failure. With all the bitterness and drama of the race between Ford, Dodge, and General Motors, Tractor Wars is the untold story of industry stalwarts and disruptors, inventors, and administrators racing to invent modern agriculture—a power farming revolution that would usher in a whole new world.
Includes various special sections or issues annually: 1968- Harvesting issue (usually no. 7 or 8); 1968- Crop planning issue (usually no. 12; title varies slightly); Machinery management issue (usually no. 2); 1970- Crop planting issue (usually no. 4; title varies slightly).
What is now called JCPenney, a fixture of suburban shopping malls, started out as a small-town Main Street store that fused its founder’s interests in agriculture, retail business, religion, and philanthropy. This book—at once a biography of Missouri farm boy–turned–business icon James Cash Penney and the story of the company he started in 1902—brings to light the little-known agrarian roots of an American department store chain. David Delbert Kruger explores how the company, its stores, and their famous founder shaped rural America throughout the twentieth century. “Most of our stores,” Penney explained in 1931, “are located in agricultural regions where the tide of merchandising rises and falls with the prosperity of the farmers.” Despite the growth of cities in the early twentieth century, Penney maintained his stores’ commitment to serving the needs of farmers and small-town folk. Tracing this dedication to Penney’s rural upbringing, Kruger describes how, from one store in the sheep-ranching and mining town of Kemmerer, Wyoming, J. C. Penney Co. became a familiar chain on Main Street, USA, purveying value, providing good jobs, and marking rites of passage in many an American childhood. Kruger paints a biographical and historical picture of an American business mogul distinctly different from comparable capitalists such as Andrew Carnegie, Henry Ford, or Sam Walton. Despite his chain’s corporate structure, Penney imbued each store with a Golden Rule philosophy that demanded mutual respect between customers, employees, competitors, suppliers, and communities. By tracing that spirit to its agrarian source, and following it through the twentieth century, J. C. Penney: The Man, the Store, and American Agriculture provides a new perspective on this American cultural institution—and on its founder’s unique brand of American capitalism.
A surprisingly little-known marque today, Elcar once ranked among the finest vehicles on American roads. Built to exacting standards in Elkhart, Indiana, an Elcar could compete head-to-head on the basis of performance, quality, or price with the products of much larger manufacturers. Ultimately done in by weak distribution and the ravages of the Depression, Elcar today stands as an example of an ambitious company that transformed itself, successfully if temporarily, from a maker of buggies and harnesses into a respected car manufacturer in the early days of the automotive age. This remarkably exhaustive history, researched over several decades from all available sources, including interviews with former Elcar employees, details all Elcar models and the Pratt vehicles that preceded them, as well as the personalities behind the cars. Extensive appendices provide a complete model history, with specifications; a full corporate chronology; an illustrated accounting of all Elcars and Pratts known to survive whole or in part today; a roster of company employees; a descriptive list of all ads and brochures ever produced by the company; and a wealth of other data that can be found nowhere else. Lavishly illustrated and surpassingly thorough, this book is a well of information on a significant but forgotten line of automobiles.