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Master's Thesis from the year 2014 in the subject Engineering - Industrial Engineering and Management, grade: 1.0, Technical University of Berlin, language: English, abstract: This thesis develops a six-step success factor model for IT-startups. It is based on an empirical analysis (Grounded Theory Method) of North American Startups. Further it provides an investment-decision model used by Venture Capitalists and Business Angels while deciding which Startup to fund. Every day an increasing number of business ventures (startups) are founded all over the world, especially in North America. Particularly the number of internet-based startups (e-business startups) with the endless possibilities of the online world is increasing continuously. However, most of these startups fail, while only a minority is able to survive and actually be successful. The research objective of this thesis is to identify and understand the factors that make an e-business startup successful. As a result, a six-step success factor model was generated that consists of the following six categories: preparation, entrepreneur/team, product/idea, financing, targeting and execution as well as one additional category, the external factors. Each of the categories consists of several specific success factors, such as team structure, network or scalability. Furthermore, the venture financing as an integral part of the six-step model was analyzed in detail and the decision-making criteria of venture capitalists were identified. The three decision-making categories for venture capitalists are the team, the product as well as the market along with the strategy. Each of these categories consists both, knock-out criteria (must-requirements, such as problem-solving product) and more detailed criteria (such as team experience or exit-strategy). Given that non-quantifiable factors can also contribute significantly to the success of a business, it is important to consider factors such as the challenges, succ
As more and more startup companies are founded every year worldwide, building up one’s own business does not get easier. Since 9 out of 10 startups fail, future entrepreneurs are well advised to take a look at potential reasons for failure and success. Learning from others’ mistakes and studying success stories can improve their own performance and help to avoid critical errors. The academic paper at hand will provide valuable insights for entrepreneurs. It not only states the most important terms concerning startups but also lists the most important factors for a startup company’s success, according to literature review. Delineating both internal and external factors, this thesis not only delivers a synoptic view of potential challenges inside a startup as well as in its ecosystem, but also juxtaposes these influences in opposition. The second part of this paper analyzes a series of interviews with twelve startup founders from three different regions (the province of North-Rhine Westphalia in Germany, Budapest in Hungary and the state of California in the US). Their views and experiences will be summarized and put into the context of their respective startup ecosystem.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. This clearly and concisely written book is essential for anyone who wants to start a business, for the entrepreneur or executive who wants to grow a company, and for the scholar who wants to understand this crucial economic activity.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
This book not only introduces the fundamental concepts of entrepreneurship but also presents the critical issues that an entrepreneur needs to be familiar with for launching, nurturing, managing and harvesting new ventures. The book explains sequentially the life-cycle of a venture, and discusses topics such as opportunity identification, planning, start-up issues, managing growth and harvesting. Case studies are presented featuring real-life dilemmas faced by Indian entrepreneurs in the manufacturing and the service industries, to make the readers familiar with the eco-system confronting Indian entrepreneurs. The book is ideally suited for students who wish to venture into entrepreneurship as well as for professionals with interest in policy making, investing or consulting. Key Features : A list of learning objectives for each chapter and a set of questions at the end are given to assist students. Profiles of two leading entrepreneurs are given after each chapter to examine the relevance of the concepts discussed in the book. India-centred approach of this text makes it unique and interesting.
Managing & Using Information Systems: A Strategic Approach provides a solid knowledgebase of basic concepts to help readers become informed, competent participants in Information Systems (IS) decisions. Written for MBA students and general business managers alike, the text explains the fundamental principles and practices required to use and manage information, and illustrates how information systems can create, or obstruct, opportunities within various organizations. This revised and updated seventh edition discusses the business and design processes relevant to IS, and presents a basic framework to connect business strategy, IS strategy, and organizational strategy. Readers are guided through each essential aspect of information Systems, including information architecture and infrastructure, IT security, the business of Information Technology, IS sourcing, project management, business analytics, and relevant IS governance and ethical issues. Detailed chapters contain mini cases, full-length case studies, discussion topics, review questions, supplemental reading links, and a set of managerial concerns related to the topic.
Project Portfolios in Dynamic Environments: Organizing for Uncertainty is a comprehensive report of research that addresses this important, rising issue. Authors Yvan Petit and Brian Hobbs present the results of their investigation in a report that significantly advances the theory and also offers tips for practice. Currently, those applying project portfolio management tend to focus on the selection, prioritization, and strategic alignment of projects. Little attention is afforded the potential disturbances to project portfolios such as new projects, terminated projects, delayed projects, incorrect planning due to high uncertainty, and changes in the external environment. Yet, these factors can have highly disruptive, even show-stopping influence. This research seeks to answer: How is uncertainty affecting project portfolios managed in dynamic environments?
"An explanation for Korea's economic success"--
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.