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(Book). Written for both musicians and musical entrepreneurs, this user-friendly guide spells out the fundamentals of business, finance and marketing for the music world. You'll learn how to take a strategic approach to all aspects of doing business in music, from product development and pricing to surviving the industry's renowned competitive environment. Whether you're starting or strengthening your music career, you'll see why you need a business plan and how to put yours into action. Features a foreword by John McEuen, founding member of the Nitty Gritty Dirt Band, and also includes a CD-ROM with checklists, resources and templates for planning and managing your career.
Written for both musicians and musical entrepreneurs, this updated and revised, user-friendly guide spells out the fundamentals of business, finance, and marketing for the music world. Author John Stiernberg provides an in-depth look at what it takes to become a success in music in the 21st century, with insights culled from his years of experience working in the entertainment industry. You'll learn how to take a strategic approach to all aspects of the music business, from product development and pricing to surviving the industry's notoriously competitive environment. This practical guide is written in an accessible style that will give you a real head start in planning your success, while helping you avoid failures. Whether you're starting or strengthening your music career, you'll see why you need a business plan - and how to put yours into action. Includes a CD-ROM with checklists, resources, and templates for planning and managing your career and more!
Succeeding in Music: Business Chops for Performers and Songwriters.
Designed to increase overall business and financial awareness - without compromising artistic integrity - this user-friendly guide helps readers start or strengthen a professional career in music. Using straightforward language, the book describes the strategies and tactics of business planning, decision-making, and marketing specifically for music performers, songwriters, agents, managers, and promoters. It provides definitions of key concepts and buzzwords, common sense principles, guidelines for starting or improving a music business, and instructional worksheets for developing a comprehensive business plan. Peppered with entertaining examples drawn from the real music world, the book helps readers take the strategic approach to every aspect of doing business in music - from product development and pricing to surviving the industry's renowned competitive environment. The companion CD-ROM contains glossaries, market statistics, websites with links, software and multi-media educational materials, business plan templates, and many other information resources.
Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.
This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The authors offer a practical overview of topics ranging from rehearsals to stagecraft, and what to do when things go wrong. Chapters on promotion, recordings, and the music industry place performance in the context of building a career. Performing Popular Music introduces aspiring musicians to the elements of crafting compelling performances and succeeding in the world of today’s popular music.
Whether students dream of pursuing a singing career or becoming a big music producer, Ferguson Career Coach: Managing Your Career in the Music Industry offers practical tips for success in this highly competitive business. Author Shelly Field provides her own insider knowledge from years of experience in this field, as well as basic advice, industry secrets, and tips for readers looking to enter and excel in the exciting music industry. Personal experiences of successful professionals complete this extensive guide. Chapters include: Plan for Success in the Music Industry Job Search Strategies Tools for Success Getting Your Foot in the Door Marketing Yourself for Success Succeeding in the Workplace Succeeding in the Talent End of the Industry.
Independent musicians in 2012 find themselves more confused than ever before and finding good information can be a challenge. This guide gives information on advocating and presenting the right product to the world, timing a release properly, promoting music blogs and publications with a personal touch, outsourcing and freelancing, and thinking outside of the box.
"Opportunities in Music Careers is an encyclopedic view of the world of music—pop to classical, performer to management. Its diversity is quite astounding, and a young person in love with music can find a place in the field of his or her choice . . . I hope that [it] becomes required reading for all serious music students.” --John Corigliano, Composer, Distinguished Professor; Pulitzer prize, Academy Award, and Grammy Award winner Opportunities in Music Careers explores every facet of occupations within the music industry—from publishing and teaching to composing and performing. In this new edition of an acclaimed career guide, you’ll find helpful contact information for colleges, universities, and professional organizations that support the musical arts. Packed with helpful advice and information from an expert in the field, this book includes realistic information on earnings potential and tips and techniques for planning, surviving, and succeeding in the music industry. This necessary resource--rated “Outstanding” by the National Career Development Association--is a must-have for anyone interested in learning more about and excelling in a career in music.
Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot. Find the right players, agents, and business managers Make more money from your work with smart distribution Build your brand and get people talking about you Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.