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This is the first anthology to be devoted exclusively to light verse composed by British authors in undivided India, plus a few items illustrating parallel experiences in Sri Lanka and Myanmar. Written overwhelmingly by the junior ranks of the military and civil service, these works constitute a ‘running commentary’ on the Raj from below. The typical subaltern liked to picture himself as unduly put upon, unfairly ignored, and inexplicably underrated. Before departure for India, the impressionable heads of young recruits could all too easily be filled with stories of immense fortunes to be easily made by ‘shaking the Pagoda Tree’. Once in India, such dreams quickly evaporated for a variety of reasons – the climate, the isolation, the slow pace or complete lack of career advancement, illness, or untimely death. Whatever the authors may have lacked in technical skill and refinement of poetical expression, they more than made up for by the vast range of subject-matter tackled and the outspokenness of the reactions recorded – amusing, surprising, shocking, scurrilous, abusive or otherwise thoroughly distasteful. As witnesses to both attitudes and events, these verses are of enormous value to social and cultural as well as political historians of nineteenth-century India.
Language Machines questions any easily progressive model of technological change, demonstrating the persistence rather than the obsolescence of language technologies over time, the continuous and complicated overlap of pens, presses, screens and voice. In these essays new technologies do not simply replace, but rather draw upon, absorb, displace and resituate earlier technologies.
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First published in 2012. This work of introduction is designed to escort the reader through some six centuries of English literature. It begins in the fourteenth century at the point at which the language written in our country is recognizably our own, and ends in the 1950s. It is a compact survey, summing up the substance and quality of the individual achievements that make up our literature. The aim is to leave the reader informed about each writer’s main output, sensitive to the special character of his gifts, and aware of his place in the story of our literature as a whole.
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.