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Dual Distribution

United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly

Published: 1966

Total Pages: 218


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Investigates the alleged practice of rubber tire manufacturers competing on the retail level with their own tire dealers, pt. 1; Contains supplementary statements and material from tire dealers and tire company spokesmen regarding alleged direct sales of tires by the tire companies to customers, pt. 2.
Investigates the alleged practice of rubber tire manufacturers competing on the retail level with their own tire dealers, pt.1; Contains supplementary statements and material from tire dealers and tire company spokesmen regarding alleged direct sales of tires by the tire companies to customers, pt. 2.
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.