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This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
Management consultant, author, and Web master Garrett Wasny provides an annotated listing of over 8,000 international trade resources for businesspeople searching for global customers, partners, and suppliers on the World Wide Web. Organized into ten chapters covering geographic markets and global business functions and covering some 230 countries and territories, the volume provides relevant tips on Internet use and appendices offering a variety of resources on identifying useful associates, drafting initial correspondence, tracking information, and troubleshooting.
Higher education institutions must urgently overcome the difficulty of negotiating the complex web of international accreditation standards in a rapidly globalized world. Academic researchers, teachers, and administrators struggle with the intricacy of making sure their programs adhere to strict standards while still attempting to maintain their competitiveness on a global level. These organizations run the risk of stagnation and missing out on possibilities for advancement and recognition if there is no clear path forward. Evaluating Global Accreditation Standards for Higher Education, is a comprehensive guide for overcoming the modern accreditation conundrum. This invaluable resource equips academic scholars and professionals with the tools and knowledge they need to successfully navigate the accreditation process at both local and international levels. From program criteria and curriculum development to faculty professional development and alumni engagement, this book offers a roadmap to excellence. By following the expert guidance within these pages, institutions can unlock their potential, achieve accreditation, and gain the recognition they deserve.
The case studies describe projects that support the success of international students studying at academic institutions, and provide examples of strategies for librarians to encourage library use among international students and increase international student success.
International Human Resource Management offers a contemporary and multilayered introduction to international and comparative human resource management for university study. It critically analyses the core issues and emerging trends in the field, with a consistent emphasis on real-world scenarios and concerns. At the macro level, the book examines how IHRM fits within and adapts to the ever-changing environment of international relations and global development. At the firm level, it elucidates the strategic goals served by IHRM and the processes used to achieve them. At the individual level, the analysis extends beyond the traditional focus on expatriates to encompass the various IHRM actors and their motivations. Each chapter features a case study, tutorial activities and discussion questions. The book concludes with three extended case studies, each based on a specific region, to help students consolidate their understanding.
International Human Resource Management is a core text for undergraduate, specialist Master's and MBA students taking a module in international or comparative human resource management. It provides and introduction to both the theory and practice of managing HR in an international context. It discusses the development of mainstream HRM and analyses the significance of the international contexts, processes and issues pertaining to the effective employment of people in different geographical locations. The book is underpinned by a clear analytical framework of key aspects of international HRM and contains some contributed chapters from experts in the field.
Examining the importance of cultural attitudes on human resource practices, this book addresses an important, but often neglected aspect of cross-cultural leadership. First providing an overview of globalization processes and a description of the global mindset concept, the author discusses how the mindset of a manager can influence cross-cultural leadership behavior and behavioral intentions. Global Mindset and Cross-Cultural Behavior: Improving Leadership Effectiveness shows how an intercultural and global approach improves managerial attitudes towards different cultural values, intercultural interactions and motivation. Using a behavioral intentions model to provide a tool for predicting cross-cultural leadership behavior, the author demonstrates how this can be applied to human resource strategy and practice.